updated 05:30 pm EDT, Tue August 7, 2007
LISTSERV Maestro 3.1
L-Soft today released LISTSERV Maestro 3.1, an update to its email marketing software that offers visual email analytics to provide immediate within-the-message visualization of click-rate data. The update enables email marketers to boost conversion rates and increase sales by tailoring messages based on real-time recipient responses. The click-rate visualization function in LISTSERV Maestro provides marketers with instant results for all tracked links. Senders can see the percentage of recipients who clicked on each link as pie charts at the individual link locations within the message, resulting in an eyemap-driven analytical tool. The software requires Mac OS X 10.4.2 or later, and pricing is available to interested parties by contacting L-Soft's sales department.