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Briefly: iMac ads, iLife edu price increase

updated 07:25 pm EDT, Tue August 7, 2007

"iShirt" ships

In brief: An online version of the new television commercial for Apple's newly refreshed iMacs has been posted, iLife and iWork education prices have been increased, 3DConnexion has announced a beta release of plug-ins for Blender support ... Apple has posted an online version of the new television commercial for its newly revised iMac line. The ad features a series of spinning iMacs, passing by. At the end of the spot, the new keyboard and a mouse appear under the unit, followed by the text "The New iMac.

iLife, iWork education prices increased

Apple has raised educational pricing on the iLife and iWork suites with the introduction of the '08 versions. Previously priced at $49 each, the titles are now priced at $71 each -- only $8 off the normal prices of $79 each.

"iShirt" ships

Insanely Great Tees just introduced the iShirt, "a retro shirt for iPod users who were there from the beginning, back when the iPhone was just a twinkle in Steve's eye." It costs $17 and is printed on a American Apparel tee, and is shipping today.


3Dconnexion offers beta release of plug-ins for Blender support

3Dconnexion has announced a public beta release of plug-ins that allow its line of 3D mice to support Blender, a popular animation program. Designers and animators can now use 3Dconnexion's SpaceNavigator 3D mouse with Blender for animating, rendering, modeling, texturing, and creating interactive 3D applications, including game creation.




by MacNN Staff

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Comments

  1. wr11

    Joined: Dec 1969

    0

    iWork download only

    You can still get it for $49.00 if you use the iWork trial and buy your serial number online.

  1. Timothy D

    Joined: Dec 1969

    0

    No educational discount

    The discounts have been less and less of late. Soon I expect to pay a dollar less and still have to use my student id.

  1. Guest

    Joined: Dec 1969

    0

    Educ. Discount

    Funny I went to my schools page and they only want $39 for either iLife 08 or iWork 08. U of Detroit-Mercy, Detroit.

  1. Feathers

    Joined: Dec 1969

    0

    lipservice

    Apple's discounts have always been little more than lipservice to the idea of educational pricing. And it's not like their gross margins don't make ample provision for far more generous reductions. Compare with Adobe who provide staggering educational discounts or, in a hardware context, those provided by Dell that average a minimum of 10%. It looks an awful lot like Apple starting to repeat the mistakes of the past, this time with Steve at the helm rather than not. Curious!

  1. chucker

    Joined: Dec 1969

    0

    re:lipservice

    "Apple's discounts have always been little more than lipservice to the idea of educational pricing"

    I'm not sure that is at all true, Apple was always one of the most aggressive companies in the area of education al pricing - that's why so many colleges had lots of MacPluses (which hooked a whole generation of mac users who have propagated the usage through good and bad) compared to just about everywhere else.

    I suspect they are reducing the discounts due to the number of people who find a "friend" who is doing "night-classes" to go and buy them stuff just for the discount.

    But yes it is sad if they don't realise that this is probably the best PR money that they could possibly spend

  1. Guest

    Joined: Dec 1969

    0

    Bullshit

    Why should you get a discount at all? Get a job, save up and then buy it just like a real adult. sheesh.

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