updated 12:35 pm EDT, Tue August 7, 2007
Command and Conquer
Electronic Arts is asking visitors of its Command & Conquer website to check back today, when it says the game will be "revolutionized." The date coincides with Apple's special event which also takes place today, and follows EA's promise to bring the popular game to Mac systems alongside several other hit titles. EA co-founder and chief creative officer Bing Gordon in January took the stage with Apple CEO Steve Jobs during the Macworld Expo keynote speech in San Francisco, announcing that the game maker was moving staff members over to the Mac platform to once again release gaming titles for Mac users. Gordon promised that the first titles to ship for Macs would include Command & Conquer 3, Battlefield 2142, Need for Speed Carbon, and Harry Potter and the Order of the Phoenix.
New cutting-edge games have historically almost always shipped for Windows systems months or even years before companies finally release a Mac version. The starved Mac gaming community flocked to those few companies which catered to their desire for state-of-the-art technology in a timely manner, such as Aspyr Media and Blizzard Entertainment with its industry-leading online role-playing adventure game, World of Warcraft.
Since Apple began using Intel technology in all of its new Macs, however, game makers are finding it much easier to bring the latest titles to what was once a niche market of Mac game enthusiasts. Apple's ever-increasing market share in the mobile and desktop computer markets, being driven by its popular Intel-based Macs and fueled by the company's "Get a Mac" television ad campaign as well as a perceived iPod "halo" effect, has led to Apple stores reporting that more than half of those customers purchasing Macs are new to the architecture.
As Macs penetrate the market and find their way into college dorm rooms as well as homes throughout the U.S., users interested in playing new games on their sleek Macs are becoming more numerous with each passing day. These facts, coupled with the pre-existing and ever-loyal Mac gaming crowd that stood their ground throughout Apple's less popular years, are likely driving factors behind EA's decision to bring its latest games to Mac users.