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Google still creating self-branded phone?

updated 03:05 pm EDT, Thu August 2, 2007

Google Phone Resurfaces

Google is still pouring "hundreds of millions" into developing a cellphone based around its web services, Reuters' research firm Anian says in a new study. In addition to drawing on Taiwan's HTC for developing a custom, Linux-based phone for the start of 2008, the search engine creator has also invested heavily into deals with global carriers, picking T-Mobile as the provider for a Google phone in the US and Orange filling in gaps for Europe and other regions.

Vodafone and its American partner Verizon were also said to have talked with Google at earlier points about at least integrating search tools into their phones but eventually turned down the offers, with Verizon in particular disliking the need to share ad revenues with Google. AT&T has reportedly entered negotiations with Google but has declined commenting on the situation, with spokesman Mark Siegel adding that the carrier talks to "a lot of different companies" and avoids comment as a matter of policy.

Claims of a Google phone first surfaced early this year with sources alleging that a touchscreen Linux phone dubbed the Switch would rely exclusively on a high-speed Internet connection to store and manage data. However, the company has so far this year forestalled any confirmation or denials of a phone and has centered its attention on deals with handset makers. Apple's iPhone currently uses a variant on Google Maps and defaults to Google for Safari searching, while LG has offered the KS10 and other devices with explicit Google search and YouTube video features.

Providers have also signed up for deals that could ultimately compete with a Google phone. Verizon has run a YouTube channel since late last year and recently struck a deal with Sprint to collaborate on services for the latter's 4G WiMAX network that goes live in 2008.

by MacNN Staff




  1. jhawk95

    Joined: Dec 1969


    This will not work!

    According to another article I read today, Google is going to offer this service for FREE, using advertising to foot the cost and make a profit.

    This will not work in the long run! This has been tried before in other market segments.

    They tried this with PC's and with FREE internet service. Most people would rather pay for their service than be bombarded with ads every time you need to make a call or check your voicemail or email. And think of what the person who is calling you will have to listen to. Probably not ringing or music, but another F*cking ad.

    Hear me now and believe me later, this will fail!

  1. lockhartt

    Joined: Dec 1969


    FCC monkeywrench

    I wonder if the FCC's less than ideal rulings on the whole "open" 700MHz frequency issue will throw a monkeywrench into Google's plans.

  1. ZinkDifferent

    Joined: Dec 1969



    ...on your comment that this is bound to FAIL.

    Google has some very smart people working for it, but also some very dumb people pushing pet projects that cost lots of money, and are put in place with no regard for feasibility (Google Video comes to mind).

    Google is great at what it does best - searches, adverts, data agregation - that kind of thing.

    Once they step outside of that safe window, their efforts usually end up costing them lots of money, and sucking.

  1. Terrin

    Joined: Dec 1969


    Google Search

    Search on the phone is very important to Google, and the big boys do not want to let Google play. Prior to Google search, people were bombarded with ads and false search results (because people paid for the top spots).

    Google made searching far more productive, while still making it ad supported. I suspect if anybody can make that concept successful, it would be Google.

  1. gaines

    Joined: Dec 1969



    Don't mistake bad implementation for a bad idea. Mobile advertising is no joke.

    Keep the news coming.

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