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Apple brand appeal increases overseas

updated 10:20 am EDT, Wed August 1, 2007

Apple appeal overseas

Apple's brand appeal has increased 17.7 percent in the eyes of overseas customers, according to a new study of top global brands. The research -- which looked at a mix of 33 U.S. brands between November of 2006 and January of 2007 baesd on a total of 30,000 interviews with consumers at least 13 years old -- revealed that U.S. brands are losing traction with foreign customers overall, but that companies like Apple and Google are thwarting the downward trend, according to "Today it's more difficult to get people to like your brand because consumers in developing and emerging markets have become much more discerning," said Jennifer James, a consultant with Gfk Roper Consulting.

"Last year there was still heightened enthusiasm for American brands and also for European and other international brands. That's starting to wane." Google managed to increase its brand popularity with overseas customers by allowing users to customize their experience, while Apple's popularity gain likely ensued as a result of the company's string of popular product releases.

by MacNN Staff




  1. Feathers

    Joined: Dec 1969


    more popular...

    Just think how much more popular Apple would be if they charged the same prices in Europe as they do in the States (not including taxes). They (and Dell) have a long standing reputation for bilking their overseas customers and thanks to the internet it is a policy that has become more unashamedly obvious!

  1. Rolando_jose

    Joined: Dec 1969


    Prices in Europe

    Prices in Europe sometimes look the same, but if you look again there the small difference between paying 100 US$ and 100 Euros, when you do the Math you see that theres a difference of 37 dollars.

  1. cblackmo

    Joined: Dec 1969


    lost art of learning

    I just realized today that my Windows doesn't come with a Dictonary app! Spell-check is efficacious to some extent Microsoft, but what about the apparently vestigial art of actually learning something long the way - such as definitions, grammar, etymology, etc.?

    I suppose I'm so accustomed to the dictionary on my Mac. That tells me all I need to know about why Microsoft brand should be inferior to Apple.

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