toggle

AAPL Stock: 110.37 ( -1.97 )

Printed from http://www.macnn.com

Cisco to cease Linksys branding

updated 04:30 pm EDT, Fri July 27, 2007

Linksys brand to cease

The CEO of Cisco, John Chambers, has told members of the European press that the company soon intends to eliminate the Linksys name. Speaking at a roundtable event, Chambers said that the Linksys brand had reached "end of life," and would gradually be replaced by new consumer products bearing a redesigned Cisco motif. "It will all come overtime into a Cisco brand," Chambers said. "The reason we kept Linksys' brand because it was better known in the US than even Cisco was for the consumer. As you go globally there's very little advantage in that."

Linksys was founded as a separate company in 1988, and by 1999 had moved from selling basic Ethernet equipment to specializing in routers, the most famous of which is likely the open-source WRT54G. Cisco took notice as the company grew, and eventually decided to buy Linksys in 2003. [via Uberpulse]




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

  1. climacs

    Joined: Dec 1969

    0

    over time not overtime

    argh.

  1. Mediaman_12

    Joined: Dec 1969

    0

    Another rebrand???

    A "redesigned Cisco motif" Cisco have only just rebranded with a [url=http://www.matasano.com/log/537/a-new-cisco-logo/]new logo [/url] in 06, and that was intended to be more 'consumer' brand.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

Blue Yeti Studio

Despite being very familiar with Blue Microphones' lower-end products -- we've long recommended the company's Snowball line of mics ...

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...

MSI Geforce GTX 970 100ME

When Nvidia announced a new line of video cards in September 2014, many people thought things would continue to be business as usual i ...

toggle

Most Commented