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Blu-Ray to have Target exclusivity

updated 03:55 pm EDT, Thu July 26, 2007

Blu-Ray Target exclusivity

Sony has announced that beginning in the fall, and continuing through the winter holidays, its Blu-Ray systems will be the only HD players available in Target stores. Target already carries Blu-Ray movies, but has generally been platform agnostic, although only HD DVD players are currently available from the company's online store. The lock-out could prove to be a major victory for Sony and Blu-Ray in general, since the "big-box" audience served by Target is one of the largest in the North America. Blu-Ray and HD DVD continue to fight a heated sales war, with each side claiming superior figures.

Helping to inaugurate the Target deal with be the BDP-S300, set to release in October. Highlights will include 24p True Cinema, DVD upscaling to 1080p, and Bravia Theatre Sync. Pricing is listed at $500.

by MacNN Staff




  1. jokell82

    Joined: Dec 1969


    Not True

    This article is false. Target will only carry a single BluRay player, that is true. However it will still carry the 360 add-on drive and will still carry HD-DVD movies. This story *should* read "Sony buys an endcap at Target stores nation-wide."

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