toggle

AAPL Stock: 122.37 ( -0.62 )

Printed from http://www.macnn.com

Blu-Ray to have Target exclusivity

updated 03:55 pm EDT, Thu July 26, 2007

Blu-Ray Target exclusivity

Sony has announced that beginning in the fall, and continuing through the winter holidays, its Blu-Ray systems will be the only HD players available in Target stores. Target already carries Blu-Ray movies, but has generally been platform agnostic, although only HD DVD players are currently available from the company's online store. The lock-out could prove to be a major victory for Sony and Blu-Ray in general, since the "big-box" audience served by Target is one of the largest in the North America. Blu-Ray and HD DVD continue to fight a heated sales war, with each side claiming superior figures.

Helping to inaugurate the Target deal with be the BDP-S300, set to release in October. Highlights will include 24p True Cinema, DVD upscaling to 1080p, and Bravia Theatre Sync. Pricing is listed at $500.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

  1. jokell82

    Joined: Dec 1969

    0

    Not True

    This article is false. Target will only carry a single BluRay player, that is true. However it will still carry the 360 add-on drive and will still carry HD-DVD movies. This story *should* read "Sony buys an endcap at Target stores nation-wide."

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

HP 14-x030nr 14-inch Chromebook

If you're like us, chances are you've come to realize that you need the ability to access the Internet on the go. Also, you've prob ...

15-inch MacBook Pro with Force Touch

Apple's 15-inch Retina MacBook Pro continues to be a popular notebook with professional users and prosumers looking for the ultimate ...

Typo keyboard for iPad

Following numerous legal shenanigans between Typo -- a company founded in part by Ryan Seacrest -- and the clear object of his physica ...

toggle

Most Commented