apple news/media reports

07/25/2007, 5:00pm, EDT

Wednesday, July 25th

Apple sells 270,000 iPhones in first 2 days

Apple on Wednesday announced that it has sold 270,000 iPhones in the first two days of sales on opening weekend, nearly double the AT&T estimates of 146,000 activation, but well short of expectations. The company is reported to have sold many more of its higher-end phones: it sells a 4GB version for $499 and a 8GB model for $599. The company's financial statements show that revenue from the iPhones--during the first two days of sales--was only $5 million based on its decision to amortize iPhone sales and revenue over a 24-month period.

On Wednesday, the Cupertino-based company also posted greater-than-expected profits of $818 million on record Mac sales and growing gross margin: the company said it shipped 1.76 million Macs during the quarter, exceeding the year-ago quarter by 33 percent.

The numbers were well ahead of street consensus estimates of $5.28 billion and $0.72.


Filed under: Apple

, , 30comments, del.icio.us, slashdot, digg, buzz


30 comments
Reader Reactions (Please use <i></i> for italic text)

subscribe to comments
for this article




Expand All   Global Settings
inglish
0
07/25, 5:09pm, EDT
Apple probably "has" sales of X, but for the first two days of sales, Apple "had" sales of 270,000.
Fresh-Faced Recruit
Joined Jan 2007
User is offline
Ha!
0
07/25, 5:16pm, EDT
First, everyone was saying 500 to 700 thousand sales. As soon as AT&T announces 146,000 activations, the 500-700 thousand become 270 thousand.

So, how much do YOU believe that 130,000 iPhones sat idle until the next week? That folks shelling out 536 or 636 bucks (oh wait, the 36 comes in when you activate it) sat staring at the packaging until the following week when they may have gotten around to activation? I think not.
Junior Member
Joined Aug 2000
User is offline
Not 270k iPhones sold
0
07/25, 5:19pm, EDT
If you read the fine print it says that number (270k) “consists of iPhones and Apple-branded and third-party iPhone accessories.”
Well short???
0
07/25, 5:22pm, EDT
I'm not sure who wrote the statement "well short of expectations" for the first 270,000 in the first two days. We have never seen any expectations for just Friday (after 6PM) and Saturday. All expectation figures (including the imaginary 'whisper' number of one million) were for the whole weekend, including Sunday.

In fiscal quarter 3 (ending in June), Apple only had about 20 business hours of iPhone sales (and that's a liberal estimate, since it assumes Fri 6-midnight, Sat 8AM-10PM). In that first weekend, there were 14 more working hours.
Fresh-Faced Recruit
Joined May 2005
User is offline
Well short??? (part deux)
0
07/25, 5:23pm, EDT
The following was cut off from my previous post:

If the pace of those sales continued on Sunday at the same rate it did on Fri and Sat, that would extrapolate the above figure to about 460,000, which is more-or-less in line or better than Gartner's, Pipper Jaffray's, and others' estimates.

Expecting to sell one million by the end of next quarter is extremely conservative, to put it mildly. Some two weeks ago, an unnamed source from the AT&T sales force was quoted stating that AT&T had already activated over million iPhones after first two weeks of sale.

I'm expecting AAPL shares to hit $150 tomorrow... :)
Fresh-Faced Recruit
Joined May 2005
User is offline
Figure is correct
0
07/25, 5:26pm, EDT
Guys, I hate to tell you that Oppenheimer (Apple's CFO) has said that Apple sold 270, 000 phones in the first day and a half. I doubt he is lying. If he is, he is going to jail.
Fresh-Faced Recruit
Joined Jan 2006
User is offline
Onwards...
0
07/25, 5:27pm, EDT
...to Tiger & the new Mini & iMac - let's hope ! ...and perhaps that 42" monitor I've been dreaming of, he he...? ;-)
Fresh-Faced Recruit
Joined Aug 2002
User is offline
Another question...
0
07/25, 5:29pm, EDT
There is a possibility that the number only includes Friday sales. Since Saturday (30 June) was a weekend, not a business day for offices, it is entirely possible that Saturday numbers were not even included (although this is quite a stretch).

Either way; the 130,000 phones that were bought but not activated on Friday/Saturday got activated on Sunday, when they were presented (as gifts) to the intended recipients. While there was a number of those who couldn't activate until Sunday, Monday, even Tuesday (about 10,000), almost everyone standing in line on Friday an Saturday bought two phones. One was activated very quickly; the second, not necessarily.
Fresh-Faced Recruit
Joined May 2005
User is offline
Slow down there
0
07/25, 5:31pm, EDT
To be fair, some of those silly analysts did suggest Apple sold $500, 000 in the first two days. Munster was one. All those people are silly though, as no product at the iPhone's price range has sold even 200, 000 units in that time frame. In other words, even if the AT&T figure was correct, Apple broke records.
Fresh-Faced Recruit
Joined Jan 2006
User is offline
AAPL clears the atmospher
0
07/25, 5:35pm, EDT
For those not following the After-Hours trading, after closing at around $137, then sinking immediately to $133, AAPL is now around $145 (back in the nose-bleed territory).

People are digesting the numbers and making the right conclusions.
Fresh-Faced Recruit
Joined May 2005
User is offline
additional comments:..1..2..3..Next
Your Comments

In order to post comments: If you are a registered member, please login with your MacNN Forums username and password otherwise please uncheck the checkbox below.


Registered Member?
macnn forums login:

macnn forums password:

Not a member of the MacNN forums? Register now for free.

RSS Feeds

Have the latest content delivered to your desktop via RSS. Use the links below to get access to a specific blog, news, or reviews feed.



  MacNN -all

  MacNN Reviews

  MacNN Podcasts

  iPodNN

  Electronista

  Left Lane News

Check Out the VIERA from Panasonic!: Enter a New Visual Era with Panasonic VIERA HDTVs. An Enhanced Experience.

Get an IT Degree Online: Get solid credentials. Take your hobby to the next level. Adult Programs. Affordable.

Join The MyView IT Research Panel: Members will receive opportunities to take part in surveys from today's leading businesses.

Check Out the VIERA from Panasonic!: Enter a New Visual Era with Panasonic VIERA HDTVs. An Enhanced Experience.

Join The MyView IT Research Panel: Members will receive opportunities to take part in surveys from today's leading businesses.

Buy from The Apple Store, iTunes.com, Amazon.com, TechDepot, OfficeDepot, Computers4Sure, or donate.