Apple to open new Italian stores
updated 03:00 pm EDT, Mon July 23, 2007
New Italian Apple stores
Apple is reported to be opening up two new Italian storefronts within the next few days. On Tuesday, July 24th, a dedicated store will be opening up in the Mondadori Multicenter in Milan, measuring approximately 646 square feet; as an incentive to come early, shoppers within the first week of sales will be able to get an iPod shuffle for just €1 if they have purchased a Mac. July 25th will see the opening of a second store in Rome, this time within the largest Media World store in Europe, measuring some 65,000 square feet. Here the Apple space is expected to be a smaller 538 square feet; this store-within-a-store strategy has been employed in other European countries such as Belgium, England, France and the Netherlands.
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Joined: Jul 2002
research much
you guys need to get a grip on the difference between apple store and authorized resellers. These are not apple owned retail stores. How about a simple google search to find out? what is this, cnn? I expect some fact checking.