LG unveils Opus LCD TVs, 50-inch PY3D plasma

Following a special event, LG has launched a series of new flat-panel TVs for the US, beginning with its Opus LCDs. Competing directly with Sony's Bravia and other premium sets, the 42-, 47-, and 57-inch LBX screens all deliver not just native 1080p but also the better features of modern screens. Each uses a 120Hz panel that eliminates motion artifacts even from 60 frames per second images; improved backlighting also reproduces 92% of the NTSC color gamut and is helped by the company's XD Engine processing to generate a more accurate image. All sets arrive in September with prices of $2,499 (42LBX), $3,299 (47LBX), and $4,499 (57LBX).

Also rolling out today is the promised American edition of the 50-inch 50PY3D full HD plasma set. Like its 60-inch equivalent, the screen includes three HDMI inputs and can use any of them with the Korean firm's SimpLink function to control LG-made receivers and other devices connected to the set. Photos and digital media on a jumpdrive can also be served up through a USB port. Like the Opus LCDs, the 50PY3D is also due in September and will sell for $3,499.