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Casio tackles breast cancer with new Exilim

updated 03:00 pm EDT, Fri July 20, 2007

Casio Z75 Breast Cancer

Casio today introduced a special run of its Exilim Z75 to raise awareness of and help fight breast cancer. The unnamed model is intended to show support for the National Breast Cancer Foundation and will ship a pink version of the camera with a special case featuring the well-known pink ribbon logo and a lanyard with a ribbon of its own. Casio's camera itself is fundamentally the same as the 7.2-megapixel original and includes a 3X optical zoom lens, a 2.8-inch preview LCD, processor-based anti-blur correction, and the company's special features such as an eBay mode for optimized auction images.

No indication has been made that the company will donate profits from the camera to the NBCF, though Casio indicates that it sponsors the organization's efforts. Pricing will be reduced compared to the $230 first set for the camera earlier this year, the company says. The camera and accessories will ship as a bundle for $180 in October.

by MacNN Staff




  1. ericwass

    Joined: Dec 1969


    Good for Casio

    A pink camera with no profits going to breast cancer research. That should give heart to the millions of victims. Plus the cancer-causing chemicals in the battery should be rendered harmless by the little ribbon emblem on the strap. Thanks to Casio we can scratch breast cancer off the list. Now if they'd just take on Global Warming with a green camera, we'd all sleep better.

  1. PookJP

    Joined: Dec 1969



    Cancer made a great run to the 40, but Casio came out of nowhere with the huge hit!

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