updated 01:10 pm EDT, Tue July 17, 2007
Apple 9th in 'Best Brands'
Apple has taken the number 9 spot on Harris' "Best Brands" poll, which is based on the results of a nationwide Harris Poll of 2,372 U.S. adults surveyed online by Harris Interactive between June 5 and 11, 2007. Survey responses were unaided and a list of brand names was not presented to respondents. Microsoft ranked one spot ahead of Apple, at number 8. Other brands on the list include Ford (No. 5), Kraft Foods (No. 6), Pepsi Cola (No. 7), and Honda (No. 10). Two brands dropped out of this list this year, Hewlett Packard (was No. 7) and General Electric (No. 8). A previous brand survey from Brand Channel placed Apple as the number 2 brand behind Google but ahead of YouTube.