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Briefly: Apple trademark; TiVo ad ratings

updated 06:05 pm EDT, Mon July 16, 2007

Secure PhoneWiFi, Lasso 9

In brief: Apple's ads in top 5 most viewed, Visual Voicemail trademark, AeONsafe Provides Secured Wi-Fi for iPhone, LassoSoft offers support for FileMaker Server 9, Scofield Study Bible Now Available, RhinoSkin MacBook Case for students, and OpenGL Bootcamp dates have been announced .... Apple's Get a Mac ads were in the top 5 viewed commercials according to a StopWatch report from TiVo. In particular, an Apple advertisement achieved a 16.5 rating during an airing of CSI on April 12th. Meanwhile, an Apple iPod MP3 commercial achieved an 18.8 rating during a broadcast of American Idol on May 23rd. Apple was one of only two companies to place a commercial spot in the top ten for both April and May.

Apple Applies for Visual Voicemail Trademark

On July 16, the European Trademark Office published Apple's latest trademark titled Visual Voicemail under application number 006084669. Apple's documentation presents the trademark as being filed under International Classes 9, 38 and 42 which basically covers the fields of computer hardware, telecommunications and all manner of communication services. Field Fisher Waterhouse LLP of London, who filed Apple's current application, notes that the Priority filing was filed in Trinidad and Tobago in January 2007 under application 38127.

AeONsafe Provides Secured Wi-Fi for iPhone

AeON Wireless updated its AeONsafe wireless network to provide iPhone users with an expanded number of secured Wi-Fi at public hotspots. The company has updated the software in its wireless network to provide iPhone users with encrypted, secured access. More than 600 iPhone users entered the network the first week following Apple's release of the popular new device. The service is free to iPhone users. he AeONsafe solution does not require device software such as VPN clients that tunnel to an enterprise VPN server, allowing it to work with the iPHone.

LassoSoft offers support for FileMaker Server 9

LassoSoft has announced official support for the FileMaker 9 family of products in Lasso Professional 8.5 and Lasso Developer 8.5. Lasso can now access FileMaker databases directly through FileMaker Server. This eliminates the need, and expense, of the FileMaker Server Advanced product for Lasso installations. Lasso includes a rapid-track programming language with support
for technologies like AJAX, and data sources
including FileMaker Pro, FileMaker Server, MySQL, Microsoft SQL Server

Scofield Study Bible Now Available

OakTree Software has announced the release of the Scofield Study Bible for use with Accordance Bible Software. The Accordance Scofield module contains the 2004 Oxford edition of Dr. C. I. Scofield's study Bible notes, complete with topical articles, charts, book introductions, and maps.

RhinoSkin MacBook Case for students, OpenGL Bootcamp

RhinoSkin has debuted a plastic MacBook hardcase designed specifically for students. The cases feature and are available in white or black for the MacBooks and silver for the MacBook Pros. Prices range from $60-$80... Big Nerd Ranch has announced dates for OpenGL Bootcamp, a series of intensive training classes for programmers, system administrators and web developers. Featuring instructor Rocco Bowling, the gathering will take place from October 22-26, 2007. Rocco's OpenGL training class takes a novel approach to the instruction of OpenGL, wrestling it from most training companies' traditional approach to teaching OpenGL within the context of game design and expanding its possibilities to a full range of applications across a spectrum of industries.

by MacNN Staff





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