Apple Web traffic jumps 5% in 30 days

Traffic to Apple's website grew more than any of the top 10 Web properties with a whopping 5 percent hike in traffic in just 30 days, according to research firm comScore. Google once again topped the list by reaching nearly 70 percent of the internet's 772 million 15-and-older users, serving 536 million visitors globally in May for an increase of 1.7 percent from April, reports InformationWeek. Comparatively, Apple ranked the 10th most popular Web property worldwide with 121 million unique visitors in May for an increase of 5 percent from the 115 million documented the month prior. "This increase precedes the recent U.S. release of the Apple iPhone," comScore said. Web searches for the term 'iphone' in the U.S. skyrocketed up 583 percent between the weeks ending May 26th and June 23rd, and Apple was reportedly the primary recipient of redirected traffic to accumulate 54.4 percent of those hits, according to a second research firm.

Filed under: Apple