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Apple shares up on $300 iPhone speculation

updated 01:45 pm EDT, Tue July 10, 2007

Gartner analyst chimes in

Yesterday JP Morgan analyst Kevin Chang, based in Taiwan and perhaps gaining access to manufacturing channel sources, speculated that Apple plans to build a $300 iPhone akin to the iPod nano. The rumor is backed up by a patent filed July 5th, which details telephone and text entry interfaces for a cellular-capable device via a click-wheel. Other analysts have now chimed in, saying that the speculation makes sense. Gartner analyst Hugues de la Vergne told MarketWatch that offering a $300 phone would give Apple the ability offer a product with a price premium above the core iPod nano product, but with a more reasonable price than the current iPhone. Vergne said that $199 is really the "sweet spot" of the market, with the RIM Pearl, Samsung BlackJack currently being offered at that price point. "This is what Apple has done with previous product launches," he said in an audio interview. "Apple has to adapt to the pricing of the market."

Meanwhile Apple's shares are currently up more than $2 on the cheaper phone rumor.

by MacNN Staff





  1. macboyrules

    Joined: Dec 1969


    Going a bit overboard now

    Doesn't it seem that analysts are going a bit overboard now speculating on EVERY little thing having to do with Apple? I don't buy for a second that Apple is developing a "iPhone Nano." The current iPhone is a "iPhone Nano." With all of the time and effort given to the current iPhone, why would they suddenly be able to produce this new product so quickly that would be dramatically different to the current iPhone because of the form factor and costs involved. And why would they want to sell a cheaper product when they sell out of the more expensive one? I have no doubt that at some point Apple will introduce a new model of iPhone, but in two years or more, not soon. Look at all of the other products they have created to see a roadmap.

  1. eldarkus

    Joined: Dec 1969


    re: overboard

    Well, who says Apple hasn't planned this all along?

    As for the comment to why would they want to sell a cheaper model. Come on man. ALL companies make a great, high end product, then come out with lower end products. Cant buy a 30GB iPod? Get a Nano.. Cant afford a Nano? Get a shuffle! Cant afford that Porshe 911? get the 944. Same goes for Mercedes, lexus, BMW.. Geez.. the list goes on and on.

    And think of the Mac Line? Want a laptop? MB or MBP? Pro? Desktop? iMac or Mac Pro... (Low end vs. High end)

    It's very simple. Come out with a break thru product that everyone wants.. then sell a cheaper version so those who cant afford it, buy the cheaper version... then corner the market!!

  1. cblackmo

    Joined: Dec 1969


    fork in the road

    I tend to doubt that Apple would duplicate the form of the nano into a new iPhone line. However, that doesn't rule out the possibility of a touchscreen nano.

    But I think the absence of a click-wheel interface for the iPod function on the iPhone does raise questions. Will Apple keep or remove their revolutionary click-wheel design for a widescreen iPod? Will they add a touchscreen click-wheel to a future iPhone model? Or will they just phase out their click-wheel (despite it being synonymous with Apple) in favor of Cover Flow?

  1. Herod

    Joined: Dec 1969


    wanna bet....

    these are the same investors that pulled out on june 29th cause the information came out that this wasn't a phone for "business".


  1. ClevelandAdv

    Joined: Dec 1969


    iPhone nano

    Apple will make another version of the iPhone - with less features and at a lower price point. I can't tell you how many people want an iPhone but will not shell out $600, but might shell out $199-299. Apple is in business to make products that sell. This item will sell.

    They started work on this long before today, and also have been working on new features and new features for the current iPhone.

  1. very

    Joined: Dec 1969


    One Word!

    An utter speculation!

  1. koolkid1976

    Joined: Dec 1969


    re: one word!

    That would be three words.

  1. ender

    Joined: Dec 1969



    JMP itself has withdrawn their own analyst's original report, essential saying it was very poor analysis boarding on speculation. Is Apple working on a cheaper version of the iPhone? Sure. But even if they had it available now, would they start selling it? Not a chance!! Apple doesn't release new products just because they can technologically do so. They will squeeze every drop out of the higher-end, higher-price model before they give you a choice of buying a cheaper, lower margin version.

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