AAPL Stock: 118.88 ( + 1.13 )

Printed from

Analyst: Microsoft to join Sony in price cuts

updated 02:15 pm EDT, Mon July 9, 2007

Microsoft to cut prices?

Microsoft is about to follow Sony's lead in cutting the costs of its consoles, says one analyst. Michael Pachter of Wedbush Morgan is predicting that the "Core" Xbox 360 will be reduced to $249 from $299, while the Premium will slide from $399 to $349, and the recently launched Elite will drop from $479 to $399.

Pachter observes that if the cuts do happen, they will not be altruistic, but rather a direct response to both internal problems and Sony's tactics. "Last week," he says, "Microsoft announced a slight Xbox 360 shipment shortfall and we do not believe that the company is prepared to allow Sony to erode its pricing advantage." By contrast, the reduced price of the 60GB PS3 is $500.

Silent in the struggle is Nintendo, whose Wii console has enjoyed a price advantage since its November launch. The system costs $250 at retail, and partly because of this has been the best-selling of the "next-gen" consoles. Pachter believes that as a result, neither the Wii nor the company's DS handheld will be reduced in price in the immediate future. [via GamesIndustry]

by MacNN Staff




Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented