updated 06:00 pm EDT, Mon July 9, 2007
iPhone activation, plans
The recent launch of Apple's iPhone at its own retail stores and AT&T outlets across the U.S. has brought widespread recognition to a new way of handling customer interaction. Apple and AT&T are allowing iPhone buyers to activate their phones online without the need to visit a store and speak with sales representatives through a company called Synchronoss, according to IDC Link. Allowing users to activate their phones from home over the internet rather than visiting retail outlets saves both Apple and AT&T time as well as money, and could pave the way for wireless carriers to offer individualized rate plans to cellular customers on an on-demand basis without the need for lengthy explanations or discussions with sales reps.