toggle

AAPL Stock: 112.34 ( + 4.62 )

Printed from http://www.macnn.com

PS3 price cut exposed, denied by Sony

updated 01:40 pm EDT, Fri July 6, 2007

PS3 Price Cut Inbound

Sony will use the advent of the E3 games expo this month to slash the price on the PlayStation 3, according to a Circuit City flyer as well as other retailers. The print ad shows the 60GB console's price dropped from $600 to $500, bringing its cost to the launch price of the canceled 20GB PS3 despite the inclusion of the larger disk, Wi-Fi, and a card reader. The cut is expected by many to be the result of both drops in player costs that have taken place since the PS3's November debut as well as a need to compete against the less expensive Wii and Xbox 360.

The company's president Ryoji Chubachi has officially denied the claim, hinting that cuts would be likely at some point in the future but that Sony had no public announcements to make regarding a price drop.

"At present we have no plans," he said on Friday.

Retailers have so far been unable to confirm whether or not the cut would be a temporary promotion, but all expect the promotion to begin during the week of July 15th, just after the E3 games summit concludes on the 13th. [via DVD Talk]




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

Blue Yeti Studio

Despite being very familiar with Blue Microphones' lower-end products -- we've long recommended the company's Snowball line of mics ...

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...

MSI Geforce GTX 970 100ME

When Nvidia announced a new line of video cards in September 2014, many people thought things would continue to be business as usual i ...

toggle

Most Commented