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Apple missed iPhone sales target of 1m?

updated 03:40 pm EDT, Thu July 5, 2007

Sold between 200-700k

Writing for TheStreet, Scott Moritz claims that the sales goal -- or so-called whisper number -- both internally at Apple and on Wall Street was 1 million phones. Instead, analysts estimate somewhere between 200,000 and 700,000 iPhones were sold through July 3rd. "There's a lot of rejoicing at Sprint, Verizon and T-Mobile," says IAG Research's Roger Entner. "By not selling out, it is still a solid success, but it also proved that not everyone in the country is willing to drop $600 on a new phone. Still, analysts predict that AT&T could take about 2.6 million customers from its rivals. We previously reported that AT&T sold out of its initial iPhone stock in a few hours, and that iPhone sales shattered previous AT&T sales records.

by MacNN Staff

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climacs
Fresh-Faced Recruit

Joined: Sep 2001

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07/05, 04:04pm | report spam | close Reply |
rejoicing?

T-Mobile, Sprint and Verizon rejoicing? That's like a football team rejoicing that they only got beat by 21 points instead of the expected 35.

koolkid1976
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Joined: May 2003

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07/05, 04:06pm | report spam | close Reply |
What a B.S. Article

Yea, sure. Apple set a target for 10million phones in 1 year, but was secretly hoping to sell 1 million in one week. Give me a break. Oh, and that 700,000 number was an estimate for 4 days worth of sale. How do they know it didn't reach 1 million?

wymer100
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Joined: Oct 2003

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07/05, 04:06pm | report spam | close Reply |
1mil iPhones?

I thought all of the Apple Stores and most of the AT&T stores had sold out of iPhones. It's not like there are several hundred thousand iPhones available for sale. Apple didn't sell 1mil iPhones because it didn't have 1mil to sell. It's not like the demand is going to be going away next week.

lockhartt
Fresh-Faced Recruit

Joined: Apr 2000

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07/05, 04:10pm | report spam | close Reply |
exactly...

Losing half a million customers by July 3 is "better" than a million, but that's a bit of a silly thing to celebrate.

And there are two more things to consider:

1) as of the evening of July 3, only two locations on the face of the planet still had stock of any iPhones; and,

2) no one knows how many have sold online at Apple,

...so we could be well over a million by now.

Celebrating would be less than prudent.

eldarkus
Fresh-Faced Recruit

Joined: Feb 2004

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07/05, 04:11pm | report spam | close Reply |
the week...

isnt over yet, so it's all speculation.

TheSnarkmeister
Fresh-Faced Recruit

Joined: Jun 2007

0

07/05, 04:11pm | report spam | close Reply |
Hmmmm....

You printed what the PR professionals released to you, not an ounce of skepticism was apparent until now. And still, it is not clear the you really believe that you may have been snookered.

Would you please consider putting all this phone stuff on another page? This is supposed to be a Mac site anyway.

Guest
Fresh-Faced Recruit

Joined: Nov 1999

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07/05, 04:13pm | report spam | close Reply |
What????

Let me see.... everyone is COMPLETELY SOLD OUT of iPhones. Will somebody please tell me how selling every single unit you make is not living up to expectations????

I also love the "analysts" estimates of 200k to 700k sold. "Yeah Apple sold 700,000 phones... give or take half a million". Sounds real accurate to me.

Guest
Fresh-Faced Recruit

Joined: Nov 1999

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07/05, 04:14pm | report spam | close Reply |
bulls**t article

who dreams up this tripe? seriously. Anywhere between 200,000 and 700,000 that analysts predicted??? What else where they predicting? The second coming? Apple beat the s*** out of everone with this. Look at the stock price. From 120 approx to 133 in 4 days, including a weekend and the 4th of July. The numbers speak for themselves.

Rezzz
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Joined: Jan 2006

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07/05, 04:16pm | report spam | close Reply |
does it matter?

does it matter if apples sells out in 3 as opposed to 5 days? point is, they sold out. it will take just as long to manufacture and restock. one could argue that the competitors are looking at the buying trend. my opinion is that this is a piss poor way to measure overall demand.

the very idea that Apple, with a gen 1 product, can sell these things by the wheelbarrel full at between 5 - 6 hundreds a piece solidifies it as an absurd success.

the devices are showing up at my work already and, yes, they are obscenely cool. expect demand to remain strong for the forseeable future.

ronjamin
Baninated

Joined: May 2002

0

07/05, 04:18pm | report spam | close Reply |
The Wounds Still Bleed

Sometimes if you bleed out enough you do say things that don't make sense........often the person is in a state of shock and is dizzy because of a lack of oxygen.....

Apple and ATT just sent a disemboweling blow across the cellular industry. Verizon and others are in panic mode, desperately trying to stuff their spilled guts back inside their bodies before they succumb ............. I would even say RIM and Blackberry are suffering a major psychological blowout.

I feel vindicated for all the years supporting the Apple platform. Now, all the nay-sayers are eating crow.......while dialing on their iPhones, listening to their iPods, and contemplating buying a Mac.

Grrr
Grizzled Veteran

Joined: Jun 2001

0

07/05, 04:18pm | report spam | close Reply |
More BS analyst rubbish

Yet more analysts rubbish posted by macnn.. Why do they do it? "between 200,000 and 700,000 iPhones" This alone shows that analysts know precisely nothing. Yet macnn keeps posting this utter rubbish as news.

jpellino
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Joined: Oct 1999

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07/05, 04:24pm | report spam | close Reply |
let's see their next move

cuz i'm willing to bet the other major providers find a way to ramp up something that looks creepily similar to an iphone and runs on their networks. of course ms will issue a brown one.

Will53
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Joined: Jan 2006

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07/05, 04:25pm | report spam | close Reply |
Seems like...

... they made it, though. According to this blog ATT did activate more than a million iPhones during the week...

rjwill246
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Joined: Jul 2003

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07/05, 04:34pm | report spam | close Reply |
Dreadful reporting Macnn

First off, theStreet is VERY Apple unfriendly, so to take an analysts opinion and make it a headline stating it as a "fact" is pretty piss poor on your part. Recently, I have noted a lot of the Macnn stuff that is trumpeted is often digs at Apple-- are you a pro-Apple site or some sort of Enderle/Dvorak chimera?

If Apple does sell over 500,000, will you have the guts to print an "oops?"

Rejoicing? That is like singing as the Titanic goes down...

slider
Mac Elite

Joined: Oct 1999

0

07/05, 04:55pm | report spam | close Reply |
Yeah but...

Um, most people I know have service contacts, and I'm fairly certain everyones service contract did not end on June 29th. What these other wireless services should be worried about is the long tern bleed off. My service contact is up on September with Verizon, I want to hold out until the next iteration of the iPhone, but honestly, I'm not sure if I'll make it. One thing I can guarantee is that I will not be signing up for another commitment with verizon.

jarod
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Joined: Apr 2005

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07/05, 05:06pm | report spam | close Reply |
LOL

Whos the moron that writes these articles and who's the bigger idiot that actually posts them.

zenwave
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Joined: Feb 2004

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07/05, 05:09pm | report spam | close Reply |
Bullsh!t

need I say more?

hokizpokis
Fresh-Faced Recruit

Joined: Jan 2007

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07/05, 05:15pm | report spam | close Reply |
more crank

this is just more bull pucky here

the purpose is to piss you off...

and not inform readers of anything at all

so many better and informitive mac zellliot sites to visit

that have real news instead of this 'stinky substitute'

why are all apple related articles here NEGATIVE blatent attacks, WTF??

Lastof
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Joined: Jan 2006

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07/05, 05:41pm | report spam | close Reply |
Late

So, it's the 5th, and we are reading about a story which the rest of the mac press either mocked or ignored two days ago. http://daringfireball.net/linked/2007/july#tue-03-sales_mark http://blogs.cnet.com/8301-13509_1-9739468-20.html?part=rss&tag=feed&subj=TheMacalope:AnAppleblog

Come on guys, try to keep up with the rest of the world. You know, post actual news.

As for my thoughts on the story, read my comment to the second link. I think I made my opinion clear there.

Guest
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Joined: Nov 1999

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07/05, 06:24pm | report spam | close Reply |
breaking news!

Macnn has s** with animals? According to recent analysts reports, it has been rumored that Macnn is having s** with small furry creatures.

unity@mac.com
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Joined: Sep 2005

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07/05, 06:54pm | report spam | close Reply |
geeeez

Until we KNOW how many they sold, we will never know the full impact. But I agree above. If you have a goal, you produce enough to reach each. You cant hope to sell a million phones but only make 700k. IF they had a goal, they EXCEEDED it by selling out!

mpetrides
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Joined: Aug 2002

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07/05, 08:02pm | report spam | close Reply |
What about online orders

Did the person who wote this even CONSIDER the fact that Apple withheld some stock in order to be able to fulfill orders placed through its online store, as well as stock sold but not yet activated as part of ATT Stores' "direct fulfillment" program?

People who couldn't buy on Fri at ATT Stores were offered the opportunity to pay for their iPhone upfront and get it shipped directly to them. And, I'm sure, Apple sold a boatload of iPhones in their online store that can't be counted as sold until they ship. So, if there's a problem with the numbers it is because Apple didn't make enough, NOT that there wasn't enough demand for the iPhone.

Frankly, I suspect we'll find that when the dust settles, well over a million will have been sold by mid month when all the online orders start shipping.

elroth
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Joined: Jul 2006

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07/05, 08:12pm | report spam | close Reply |
thank you MacNN

Why does everyone rant against MacNN printing articles like this? I'm glad they do - the site gathers these articles about Apple, and puts them up without commentary. I see nothing wrong with that, especially for the price I pay for MacNN (none dollars, as John Madden might say).

One poster says MacNN printed the article like it was fact - I guess I have a different interpretation of the question mark at the end of the headline.

I find the article funny - I don't know if it reflects on "The Street" as a whole, or just on that particular writer, but I look at it as "grasping at straws" to find something negative in the iPhone launch.

P.S. I live in Oregon, the proud home of one of the only two Apple stores that still had iPhones in stock as of Wednesday night (Pennsylvania is the other). It'll be interesting to look over the store list and see if and when stores have iPhones available, and try to figure out how often the stores are re-supplied (yes, I need to get a life).

LouZer
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Joined: Nov 2000

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07/05, 10:58pm | report spam | close Reply |
Re: more analyst bs

Why do they do it? "between 200,000 and 700,000 iPhones" This alone shows that analysts know precisely nothing. Yet macnn keeps posting this utter rubbish as news.

Why does it show they know nothing? "Analysts" is plural and thus indicates more then one analyst. So, of all the analysts predictions (which is what they all do, predict), the ranged from 200,000 to 700,000. Just as the article stated.

First off, theStreet is VERY Apple unfriendly,

All that means is that you think they're apple unfriendly, and that pretty much relates to the fact that they don't just roll over and drive the stock price to 15,000, call Steve Jobs the most innovative and greatest CEO ever, and not telling people to put all their money in apple.

jcatma61
Fresh-Faced Recruit

Joined: Nov 2006

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07/06, 12:46am | report spam | close Reply |
Gotta Think...

(Yeah, that...)

Gotta think that the "analysts" are all wet again. Some reports have ATT activation over 1m. I received my "second batch" shipment today after doing the pre-order thing in sub'n Chgo last Friday, 10 p.m.

Apple is also shooting those "2-4 weeks" orders into the hands of new owners starting today...

So the other guys may have gotten their rocks off because each lost only about 40,000 customers a day since last Friday.

Now they're going to get slaughtered.

I find nothing wrong with the YouTube dl on Edge here in Chicagoland. Beats h*** out of spending an extra $15/mo for Verizon's crappy vcast. Just to watch crystal clear podcast video news (SAME DAY) was worth the money.

Guest
Fresh-Faced Recruit

Joined: Nov 1999

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07/06, 12:59am | report spam | close Reply |
Try this with...

Well...lets see if you had a real provider like Verizon then I would guarantee that it would have sold out in 24 hours. Here in the northeast...there is no comparison to Verizon...ATT blows, Sprint - yea right..HEY APPLE - MAKE ONE FOR VERIZON - PLEASEEEEEE!!!!

memyselfandimac
Junior Member

Joined: Apr 2002

0

07/06, 04:43am | report spam | close Reply |
re: thank you MacNN

I'm glad to cause we get to browse through c***-ola like this without have to go to "The Streets" site and give the idiot that wrote it a "Hit", only type of hit the writer of this article needs is with a louisville slugger to the side of the head.

macs4all
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Joined: Aug 2003

0

07/06, 08:21am | report spam | close Reply |
EV-DO vs. EDGE

guest: Have you bothered to look at the Nationwide Coverage maps for Verizon's EV-DO, vs. Cingular/AT&T's EDGE?

Oh, wait, you CAN'T! EV-DO coverage outside of major metropolitan areas is NON-EXISTENT, therefore NO carrier of EV-DO will show you a Nationwide EV-DO coverage map. It's just too embarrassing!

However, a trot over to the AT&T site shows a Nationwide EDGE map, which, unless you live in the NW (where NOTHING is!), is nearly completely covered. See for yourself:

http://www.wireless.att.com/support_static_files/images/maps/nat_gprs.gif

Now, keep in mind that, if Apple HAD gone with Verizon, your iPhone would have ZERO mobile internet/email service in MOST of the country, unless you were near a WiFi hotspot.

EDGE was the logical choice, and Cingular/AT&T has the best EDGE coverage, hands down.

dogzilla
Grizzled Veteran

Joined: Sep 1999

0

07/06, 09:46am | report spam | close Reply |
EV-DO vs EDGE

@Guest: Thanks for that national coverage map - I hadn't seen one before. However, the colors on that one are a bit misleading - different shades of the same color to show coverage/no coverage? Lame. I created a different one that more clearly shows blacked-out areas at http://www.izzyweb.com/images/nat_gprs.jpg . Unsurprisingle, EDGE doesn't like deserts and mountainous areas.

dogzilla
Grizzled Veteran

Joined: Sep 1999

0

07/06, 10:06am | report spam | close Reply |
How to deal

I posted this elsewhere in response to an article on this article, but it's worth repeating.

Responding to the author of the original article does absolutely nothing except give him fodder for yet another boilerplate "ZOMG!! Mack Zelots ATaked Me!!!111" article. It matter not a whit whether your email/comment is an all-caps rant or a reasoned argument with footnotes, because it's clear that this analyst made a conscious decision to find a way to put a negative spin on Apple's success. You think maybe he sold Apple short?

More importantly is how editors and sites like MacNN have learned to cynically manipulate Mac users. By posting and reposting articles like this - which anyone with half a brain and minimal fact-checking skills can identify as wildly inaccurate - they know they're ensured n number of page views, where n is some number greater than the average number of page views. This is exactly the same as how the editors of the Weekly World News put Bat-Boy on the cover. The reason? Look at this MacNN page. Notice how much of it is dedicated to something other than content? MacNN gets paid whether you look at it or not. Every time you click on a link to an article filled with pointless drivel, a cash register rings somewhere. This kind of article is perfect: it generates a lot of traffic and - since it's meta-reporting on a piece of pointless drivel in the first place - requires no effort on MacNN's part. Perfect!

These kinds of analysts can not only withstand your derision, they thrive on it, because every time a site like MacNN links to their article, their editors say something along the lines of "Jesus! Did you see the traffic figures on Michael Hunt's last article? Utter fabrication, written in crayon and so off-topic he emailed it form Venus, but we're up 20 gazillion on our ad revenues this week! Send him more crayons!" Hence, Dvorak.

What these guys *can't* survive is being ignored. If you don't click on the link, then there's no reward for writing this c***. And MacNN gets no food pellet when they push on the "Post Drivel" bar, so they stop doing it too.

I know it's too much to hope for, but this would be my own little personal nirvana.

lkrupp
Fresh-Faced Recruit

Joined: May 2001

0

07/06, 11:35am | report spam | close Reply |
Shock and Awe

"Apple and ATT just sent a disemboweling blow across the cellular industry."

Agreed. Rob Enderle is literally apoplectic over the iPhone. In one of his articles he asks why someone would spend $6000 (no, you read correctly, not $600 but $6000) on the iPhone. He concocts the $6000 figure by adding up the cost of the iPhone plus the entire two year subscription with the most expensive plan. He routinely refers to the iPhone as the $6000 gadget.

Guys like Moritz and Enderle are beside themselves with anger and disbelief. It's really quite entertaining to watch this go down. I'm betting their clients weren't laughing when they saw AAPL launch into the stratosphere.

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Apple missed iPhone sales target of 1m?

updated 03:40 pm EDT, Thu July 5, 2007

Sold between 200-700k

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rejoicing?

What a B.S. Article

1mil iPhones?

exactly...

the week...

Hmmmm....

What????

bulls**t article

does it matter?

The Wounds Still Bleed

More BS analyst rubbish

let's see their next move

Seems like...

Dreadful reporting Macnn

Yeah but...

LOL

Bullsh!t

more crank

Late

breaking news!

geeeez

What about online orders

thank you MacNN

Re: more analyst bs

Gotta Think...

Try this with...

re: thank you MacNN

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EV-DO vs EDGE

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