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Apple missed iPhone sales target of 1m?

updated 03:40 pm EDT, Thu July 5, 2007

Sold between 200-700k

Writing for TheStreet, Scott Moritz claims that the sales goal -- or so-called whisper number -- both internally at Apple and on Wall Street was 1 million phones. Instead, analysts estimate somewhere between 200,000 and 700,000 iPhones were sold through July 3rd. "There's a lot of rejoicing at Sprint, Verizon and T-Mobile," says IAG Research's Roger Entner. "By not selling out, it is still a solid success, but it also proved that not everyone in the country is willing to drop $600 on a new phone. Still, analysts predict that AT&T could take about 2.6 million customers from its rivals. We previously reported that AT&T sold out of its initial iPhone stock in a few hours, and that iPhone sales shattered previous AT&T sales records.




by MacNN Staff

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  1. climacs

    Joined: Dec 1969

    0

    rejoicing?

    T-Mobile, Sprint and Verizon rejoicing? That's like a football team rejoicing that they only got beat by 21 points instead of the expected 35.

  1. koolkid1976

    Joined: Dec 1969

    0

    What a B.S. Article

    Yea, sure. Apple set a target for 10million phones in 1 year, but was secretly hoping to sell 1 million in one week. Give me a break. Oh, and that 700,000 number was an estimate for 4 days worth of sale. How do they know it didn't reach 1 million?

  1. wymer100

    Joined: Dec 1969

    0

    1mil iPhones?

    I thought all of the Apple Stores and most of the AT&T stores had sold out of iPhones. It's not like there are several hundred thousand iPhones available for sale. Apple didn't sell 1mil iPhones because it didn't have 1mil to sell. It's not like the demand is going to be going away next week.

  1. lockhartt

    Joined: Dec 1969

    0

    exactly...

    Losing half a million customers by July 3 is "better" than a million, but that's a bit of a silly thing to celebrate.

    And there are two more things to consider:

    1) as of the evening of July 3, only two locations on the face of the planet still had stock of any iPhones; and,

    2) no one knows how many have sold online at Apple,

    ...so we could be well over a million by now.

    Celebrating would be less than prudent.

  1. eldarkus

    Joined: Dec 1969

    0

    the week...

    isnt over yet, so it's all speculation.

  1. TheSnarkmeister

    Joined: Dec 1969

    0

    Hmmmm....

    You printed what the PR professionals released to you, not an ounce of skepticism was apparent until now. And still, it is not clear the you really believe that you may have been snookered.

    Would you please consider putting all this phone stuff on another page? This is supposed to be a Mac site anyway.

  1. Guest

    Joined: Dec 1969

    0

    What????

    Let me see.... everyone is COMPLETELY SOLD OUT of iPhones. Will somebody please tell me how selling every single unit you make is not living up to expectations????

    I also love the "analysts" estimates of 200k to 700k sold. "Yeah Apple sold 700,000 phones... give or take half a million". Sounds real accurate to me.

  1. Guest

    Joined: Dec 1969

    0

    bulls**t article

    who dreams up this tripe? seriously. Anywhere between 200,000 and 700,000 that analysts predicted??? What else where they predicting? The second coming? Apple beat the s*** out of everone with this. Look at the stock price. From 120 approx to 133 in 4 days, including a weekend and the 4th of July. The numbers speak for themselves.

  1. Rezzz

    Joined: Dec 1969

    0

    does it matter?

    does it matter if apples sells out in 3 as opposed to 5 days? point is, they sold out. it will take just as long to manufacture and restock. one could argue that the competitors are looking at the buying trend. my opinion is that this is a piss poor way to measure overall demand.

    the very idea that Apple, with a gen 1 product, can sell these things by the wheelbarrel full at between 5 - 6 hundreds a piece solidifies it as an absurd success.

    the devices are showing up at my work already and, yes, they are obscenely cool. expect demand to remain strong for the forseeable future.

  1. ronjamin

    Joined: Dec 1969

    0

    The Wounds Still Bleed

    Sometimes if you bleed out enough you do say things that don't make sense........often the person is in a state of shock and is dizzy because of a lack of oxygen.....

    Apple and ATT just sent a disemboweling blow across the cellular industry. Verizon and others are in panic mode, desperately trying to stuff their spilled guts back inside their bodies before they succumb ............. I would even say RIM and Blackberry are suffering a major psychological blowout.

    I feel vindicated for all the years supporting the Apple platform. Now, all the nay-sayers are eating crow.......while dialing on their iPhones, listening to their iPods, and contemplating buying a Mac.

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