Paris store-in-store

Apple has opened a relatively large store inside the FNAC Digital store on the Boulevard Saint Germain in central Paris. FNAC SA is a retailer of books, music, videos and consumer electronics. This new location is one of the few instances where Apple has decided that an intra-store model works better than an independent, separate retail store. The store-within-a-store is nearly 1000 square feet, and sells the typical line-up of Apple products, excepting the Mac mini. It uses a split model, devoting half of its retail space to product demonstration and the other half to stocking accessories and performing customer transactions. Apple recently opened additional retail outlets state-side in San Francisco and Los Gatos.

by MacNN Staff