toggle

AAPL Stock: 112.01 ( -0.53 )

Printed from http://www.macnn.com

Apple debuts France store-in-store

updated 01:45 pm EDT, Tue July 3, 2007

Paris store-in-store

Apple has opened a relatively large store inside the FNAC Digital store on the Boulevard Saint Germain in central Paris. FNAC SA is a retailer of books, music, videos and consumer electronics. This new location is one of the few instances where Apple has decided that an intra-store model works better than an independent, separate retail store. The store-within-a-store is nearly 1000 square feet, and sells the typical line-up of Apple products, excepting the Mac mini. It uses a split model, devoting half of its retail space to product demonstration and the other half to stocking accessories and performing customer transactions. Apple recently opened additional retail outlets state-side in San Francisco and Los Gatos.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lackin ...

toggle

Most Commented