apple news/media reports
07/03/2007, 2:10pm, EDT
Tuesday, July 3rd
Customers forced to buy iPhone accessories
It appears that some customers who were forced to purchase iPhone accessories if they wanted to buy the device on launch day, June 29th, are now receiving refunds from AT&T. Gizmodo reports AT&T is explicitly stating that forced accessory purchase is not a company-wide policy and that that 'no one is required to buy accessories in order to get an iPhone.' The company is also reportedly taking disciplinary action against AT&T retail outlets that enforced the purchase requirement. Customers who were embroiled in the fiasco are encouraged to return to their local AT&T store and return any unwanted accessories.
Horror stories of the forced-purchase policy include a customer who was told the practice was "corporate policy" backed by a falsified printout, claims from AT&T representatives that Apple stores were sold out of the iPhone when they were not, and a 10 percent restocking fee for accessories as well as the iPhone.
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These shenannigans were perpetrated by staff or managers, but at AT&T owned stores.
Interestingly, I think it was equally local and selfish decisions that ruined my experience on launch day. The sales people at the AT&T store wanted to make their commissions so badly that they put everyone through a pre-authorization (presumably to tie the contract to a sales person), and wouldn't give a clue as to how many units, so the people in line would all order from the store (presumably for more commissions).
Honestly, Apple should have taken even more control over this launch. My experience at an Apple store the next day took five minutes, and was much friendlier and low-pressure.
I can't imagine that they would loose more than a few thousand dollars at worst. It would certainly make a big difference in how those customers percieved their new telephony overlords.
OMG! Those stories are horrific! I can't believe people weren't scared shitless after having to deal with stories that horrifying as being shown a fake printout, or demands for a restocking fee.
And isn't the restocking fee standard for open items like this?
It is not, that people may have been, what has been described vulgarly as, 'scared shitless'. However, when confronted with a salesmen with a seemingly official letter that bears a company logo, consumers may have felt pressured, bullied and harassed.
It is quite right that AT&T have deprecated this undesirable practice. It is not unreasonable for others, also, to criticise it.
de Villiers
-------------------------------------- Horror stories? Horror stories of the forced-purchase policy include a customer who was told the practice was "corporate policy" backed by a falsified printout, claims from AT&T representatives that Apple stores were sold out of the iPhone when they were not, and a 10 percent restocking fee for accessories as well as the iPhone.
OMG! Those stories are horrific! I can't believe people weren't scared shitless after having to deal with stories that horrifying as being shown a fake printout, or demands for a restocking fee.
And isn't the restocking fee standard for open items like this?
posted by testudo