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Verizon issues "iWhatever" memo to staff

updated 02:40 pm EDT, Fri June 29, 2007

Verizon iWhatever

The iPhone is purely a reactionary device meant to keep AT&T on par, Verizon's operations chief Jack Plating said today in a note sent to many of the company's employees. Attempting to inject the message with humor with an "iWhatever" headline, the executive said that carrying Apple's device was only an attempt to "stay competive" with Verizon, which he said was superior through its faster EVDO cellular Internet access and its phone selection. AT&T is likely to focus on the hardware alone and ignore the importance of the network, he added.

"The iPhone is simply a response to you [in the company] and what Verizon Wireless has achieved," he said.

Though qualifying his claims by warning that the long-term impact of the iPhone on Verizon was still uncertain, the chief's e-mail echoed the company's counter-campaign message yesterday, which promised special deals on phones and argued that the company's mix of current media services and devices was enough of a response by itself.

The message also contradicted recent developments observed by subscribers to AT&T's network, who in recent hours have noticed speed improvements over EDGE and currently outnumber Verizon customers in overall US subscription rates.

by MacNN Staff




  1. Johnny Niles

    Joined: Dec 1969


    Covering his butt

    Now he's trying to brush the iPhone off as insignificant, despite the fact that Apple approached Verizon months and months ago with the iPhone and asked if Verizon wanted to make the changes Apple wanted and to carry the iPhone.

    Verizon refused. And now they're trying to cover up their f&*$-up. That's pretty pathetic. Jack Plating is kicking himself to sleep every single night now that the iPhone is clearly the biggest thing to ever happen in the cell phone industry.

  1. frisby

    Joined: Dec 1969


    I know what this means...


  1. Skanoza

    Joined: Dec 1969



    Look who's being reactionary!

  1. jogdish

    Joined: Dec 1969


    Marketing 101

    this guy needs to take marketing 101. His reactionary comments only reveal how scared he really is.

  1. jarod

    Joined: Dec 1969



    Verizon is finished! LOL. Can you hear me now? Can you? Can you hear me go bankrupt? LOLOL!

  1. Rezzz

    Joined: Dec 1969


    Eat the FUD!

    You like that FUD, don't you? Tastes like fear to me. YUM!

  1. Elektrix

    Joined: Dec 1969



    Dear Verizon,

    I actually briefly considered switching to Verizon, but frankly, most of the phones you carry do suck, and the ones that don't totally suck you cripple with your crappy V-CAST and "unified" UI.

  1. TheSnarkmeister

    Joined: Dec 1969


    iPhone or iCarrot?

    Telcom industry writer, Drew Clark (, and Microsoft Exchange expert, Jim McBee, are both blogging on an article on the controversy regarding AT&T's required two-year contract for the unsubsidized iPhone. From Jim McBee's Mostly Exchange Web Log... ( "[iCarrot] ( makes a very good point about the hype surrounding the iPhone and the "deal" that you have to sign up for from AT&T. ...that this may be the end of the subsidized celluar phone, but certainly not (for) the restrictive and costly contract."

    From "iPhone or iCarrot?"... Since the early days of the cellular industry, the justification for multi-year contracts has been handset subsidies. Since the cellular carriers subsidize the cost of the handsets, the argument goes, they need lock-in contracts to guarantee sufficient time to recover the up-front equipment costs. Holes in that story now appear with the iPhone. ... What AT&T may be trying to do is to redefine the business model for the entire American cellular industry. They may want to set a precedent for getting rid of handset subsidies altogether. And the reason for the two-year contract with the unsubsidized iPhone is to establish that lock-in contracts remain a part of the deal. ... That doesn’t have to happen. If consumers say “no” to this Friday’s launch of the unsubsidized, two-year-contract-required iPhone, then AT&T will realize that its new business model will not succeed in the American marketplace. They will have to modify the terms of the iPhone plan. If consumers instead say “yes” and buy the iPhone with the two-year contract, then it will only be a matter of time before all handset subsidies disappear and all cell phone users have to pay both the full cost of their handsets and still be locked into multiple-year contacts. Those who purchase iPhones under the current arrangement may very well be sealing that fate for all cell phone users.

    Read more... (

  1. ender

    Joined: Dec 1969


    hope for change

    It's too bad that Verizon's network quality makes ATT look like tin cans on a string. Every major review of the iPhone says the same thing: the iPhone is great, but ATT sucks.

    It's too bad that ATT's hardware selections (especially now) makes Verizon look the the old, line-line ATT (Ma Bell), where you had to "rent" your home phone from the phone company and there was no choice.

    The best thing the iPhone can do for the US cell phone industry is highlight how pathetic ATT's network is and how crappy Verizon's phone selections/features are. It took federal goverment regulation to make Ma Bell let you buy your own phone and hook it to their land lines. How sweet would it be if we could buy which ever cell phone we wanted (with a choice between CDMA or GSM) and then use it on which ever wireless network we choose!

  1. jcatma61

    Joined: Dec 1969


    Which Came First?

    The chicken, or its lips?

    We're about to see AT&T swallow whole its Baby Bells, beginning with Verizon. What a complete doofus.

    If I was a Verizon employee, I'd be ashamed to have this guy as one of my leaders.

    Since I'm a Verizon customer, they can definitely count on my resignation by 9:30 p.m. today.

    And EVDO? EVDO and VCAST?? Major Markets only. Not reliable anywhere else.

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