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Greenpeace raises Apple rank, still critical

updated 11:15 am EDT, Fri June 29, 2007

Greenpeace ranks Apple

Reflecting its recent appraisal of the plans of CEO Steve Jobs, Greenpeace has elevated Apple's rank in its latest Guide to Greener Electronics. The list judges major corporations based on their policies towards handling chemicals, as well as waste and recycling; previously situated in 14th place, the very bottom of companies considered, Apple is now ranked 10th, above HP, Panasonic, LG and Sony.

This is attributed to Apple's plans to remove all PVC and BFRs (brominated flame retardants) from its products by the end of 2008. Chemicals such as arsenic and mercury are also slated for gradual elimination, and the company has a recycling rate of 9.5 percent on sales from seven years ago, which it hopes to raise to 30 percent by 2010. Greenpeace's only complaints are that the company has yet to debut any of its :green" products, and that it should take more global responsibility for where its goods finish their lives.

by MacNN Staff





  1. MuppetFloss

    Joined: Dec 1969


    Greenpeace charade

    Let me guess - Greenpeace is going to slowly raise Apple's ranking and eventually claim that their campaign changed Apple.

  1. Enforcer5981

    Joined: Dec 1969


    Still stupid

    Greenpeace is the only group of people so dumb as to rank companies' environmental records based on promises for the future rather than actual present practices and environmental impact.

    If in five years, Greenpeace does a report on whether any of these companies followed through on their promises, that would actually make some sense. Until then, every single person who is involved with Greenpeace is a media-whoring idiot. Because I say so.

  1. danviento

    Joined: Dec 1969


    I only linked because...

    I only bothered to look at this to say two things.

    1. MacNN really shouldn't take these ppl seriously. 2. The real "green" efforts that would have the most environmental impact would be to save energy in shipping of items, store power/water consumption, and charging/desktop unit power consumption. Slightly toxic chemicals which aren't going to be hurting anyone except the few birds that visit landfills aren't the big issue here. If they're that worried about toxicity, they should be analyzing recapturing/recycling methods and numbers over what things are made of.

    Greenpeace as an organization is lacking in what you could call real world focus. So, don't take them to seriously folks.

  1. robttwo

    Joined: Dec 1969


    green piece

    of c***.

    These people are not only media-whores, as has been pointed out, but they are fabricating, lying a******* who do way more harm than good.

    In fact, can someone name anyone or any group who is more useless than Greenpeace? (Microsoft excluded.)

  1. UberFu

    Joined: Dec 1969


    as much as

    Greenpeace likes to b**** and moan about how Apple is not "green" - seems like Apple being on the top 10 list of their "green companies" out of the many many many companies that Greenpaece shoves a microscope up the a** of - makes me kinda proud_

    To know that there are several hundred other companies out there below Apple_

  1. Guest

    Joined: Dec 1969


    Is it illegal

    To dickslap the h*** out of everyone at Greenpeace? Because really, they need it.

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