updated 11:15 am EDT, Fri June 29, 2007
Greenpeace ranks Apple
Reflecting its recent appraisal of the plans of CEO Steve Jobs, Greenpeace has elevated Apple's rank in its latest Guide to Greener Electronics. The list judges major corporations based on their policies towards handling chemicals, as well as waste and recycling; previously situated in 14th place, the very bottom of companies considered, Apple is now ranked 10th, above HP, Panasonic, LG and Sony.
This is attributed to Apple's plans to remove all PVC and BFRs (brominated flame retardants) from its products by the end of 2008. Chemicals such as arsenic and mercury are also slated for gradual elimination, and the company has a recycling rate of 9.5 percent on sales from seven years ago, which it hopes to raise to 30 percent by 2010. Greenpeace's only complaints are that the company has yet to debut any of its :green" products, and that it should take more global responsibility for where its goods finish their lives.