toggle

AAPL Stock: 99.18 ( -1.57 )

Printed from http://www.macnn.com

Jobs explains thinking behind iPhone

updated 04:50 pm EDT, Thu June 28, 2007

Jobs on iPhone strategy

During Apple's town-hall meeting earlier today, company CEO Steve Jobs outlined his beliefs on how the iPhone will permanently change the mobile phone business. The executive also described the iPhone as the third leg to a chair -- signifying Apple's overall business -- with the two existing legs consisting of the iPod+iTunes business and the company's successful Mac computer line. The fourth leg to the chair, according to Jobs as cited by Ars Technica, is the Apple TV. Apple's chief described the company's existing Macs as the best new product pipeline, and detailed forthcoming products as "off the charts."

When asked whether Apple was concerned about consumers purchasing iPhones instead of iPods -- which would ultimately result in more iPhone owners at the expense of iPod sales -- Jobs implied that if cannibalization is going to occur he prefers it be done by Apple itself, not its competitors.

Defending the company's decision to use EDGE mobile internet connectivity, which is slower than the newer 3G networks, Jobs eluded to broader coverage for EDGE while also pointing to increased power consumption for 3G technology. When asked why Apple settled on 6:00 p.m. for the iPhone launch, the company's chief said they didn't want people to take off from work to purchase the device, according to the report.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

  1. testudo

    Joined: Dec 1969

    0

    Great

    Although, he should have stopped at a three-legged chair analogy. Three-legged chairs can't wobble (though they can tilt).

    Oh, and they didn't want people to take off from work? Why would they need to? Is this a one-time sales event, where if we don't buy one Friday afternoon, we can't ever get one? Why not just sell them Saturday morning? Or just put them up for sale NOW and kill the wait.

  1. wymer100

    Joined: Dec 1969

    0

    News coverage

    Things like this go on sale Friday afternoon to reduce damage if there's negative press. People don't pay nearly as much attention during the weekend. If something comes up, they might be able to get a fix out by monday.

  1. todds6776

    Joined: Dec 1969

    0

    6pm

    It seems obvious that the choice of 6pm was largely because of the Apple's stock price. The weekend gives a buffer so when trading opens on Monday, the market won't go crazy, and the initial insanity will have calmed down.

  1. rtbarry

    Joined: Dec 1969

    0

    testudo...

    ...is it really so hard to post about things that matter? are you so bored that you need to comment about the time they go on sale? who friggin cares what time they go on sale? someone asked him a simple question and he gave a simple answer.

    you're not gonna buy one anyway, so go find a forum about products you actually are likely to buy or work with and make relevant posts that might add value to someone's forum reading time.

    no, really.

  1. testudo

    Joined: Dec 1969

    0

    Re: testudo

    ...is it really so hard to post about things that matter? are you so bored that you need to comment about the time they go on sale? who friggin cares what time they go on sale? someone asked him a simple question and he gave a simple answer.

    Let's see. Someone asked jobs why they picked 6pm. He responded that they had a reason. Therefore, to answer your question, I deduce there's at least two people who care when they go on sale (the asker, and Jobs), and there's most likely more.

    And its odd you're not slamming the two people who are already predicting the thing's going to flop, or Apple is concerned there'll be problems, and that's why its Friday at 6pm.

    And are you so bored you have to just post a standard "Waaa, stop writing posts I don't want to read" blurb?

  1. rtbarry

    Joined: Dec 1969

    0

    no...

    ...really.

    you must have missed that part.

    i've said it before, but it bears saying again... i picture you as that guy who, if people see you first, they avoid you at all costs, lest they get sucked into some lame-a** contrarian conversation. you get told, by people who are forced to be in your company due to family connections or work, that you are the type who would argue with a telephone pole. and then you argue with them about that.

    if i am mischaracterizing you, i apologize. feel free to argue with me about it ;-)

  1. dwoodruff

    Joined: Dec 1969

    0

    hey Testudo

    suck my fat one....

  1. testudo

    Joined: Dec 1969

    0

    Re: hey testudo

    Gee, what a nice comment.

  1. dwoodruff

    Joined: Dec 1969

    0

    testudo

    thanks... It made me smile...

  1. ApeInTheShell

    Joined: Dec 1969

    0

    better news

    Testudo has posted not one, not two, but three times on this article. Who cares about Apple? Testudo is the center of my universe.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

ActvContent Sync Smartband

Smartbands of all sorts are hitting the market. Some build on the buzz around fitness trackers, while others offer simpler features fo ...

RocketStor 6324L Thunderbolt 2 eSATA bridge

Like it or not, the shift to Thunderbolt is underway. The connection is extremely flexible, allowing for video and data to co-habitate ...

Patriot Stellar Boost XT 64GB USB 3.0 drive

A vast selection of USB memory sticks means that consumers can often find exactly the size drive they need in a configuration that can ...

toggle

Most Commented