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iPhone fever may top Win 95, Mustang

updated 01:40 pm EDT, Thu June 28, 2007

iPhone Highest Buzz Yet

The buzz surrounding the iPhone may be as intense as those for some of the best-known product launches in history without requiring as much effort, according to analysts. An observation by expert Michael Gartenberg of JupiterResearch today notes that while Apple is likely to have spent roughly $100 million promoting the iPhone enroute to its Friday launch, the company's existing reputation and careful management of press should get the device more attention than Microsoft's August 1995 release of Windows 95 despite spending half as much on marketing.

Although Gartenberg has not made a direct link, he also draws attention to the separate Apple and Microsoft launches through their pull on audiences, both of which have convinced some buyers that they wanted the product without knowing if they could actually use it. At least one potential iPhone buyer has wished his phone would support Google Maps without realizing that it already did, the analyst says.

Ries & Ries analyst and co-founder Al Ries also notes that Apple's approach to the iPhone may resemble but also eclipse that of Ford's Mustang, which achieved runaway success in the mid-1960s in part by letting popular culture generate its own desire and creating fewer but more attention-getting ads. Until June, Apple aired only a single ad, releasing an Oscars teaser in March that said little about the phone itself. Many companies don't understand how to achieve this effect, Ries says.

"The PR, the hype, the publicity, it makes the advertising more visible," he adds. "From an advertising and marketing point of view, Apple is head and shoulders above everybody else. It boggles the mind."

Anticipation has reached the point where queues have already formed at multiple Apple and AT&T stores, in one case beginning as early as Monday at Apple's flagship Fifth Avenue store in New York City. Gartenberg warns that the queues for the actual June 29th launch may create a distortion effect where the stores carrying the device will be unable to handle customers for anything else.

"If you're not on the market for an iPhone," he says, "you don't really want to find yourself anywhere near an Apple or AT&T store at 6PM on Friday."

by MacNN Staff




  1. ccrider

    Joined: Dec 1969



    yeah - but that guy waiting in line since monday is a hack - and most likely doesn't even CARE about having an iPhone. He just wants publicity.

    ME on the other hand will be in line this afternoon with real anticipation. : )

  1. MrVent

    Joined: Dec 1969


    Nice audio!!!

    I think I have to get one for my Mazda RX7... I paid $1500 for this car. After the test drive, I thought I was getting a real bargain, but the more I worked on it, the more I found wrong. However, I bought it with the intention to be a project car, although it is my daily driver as well.

    Anyways, this car is equipped with a 1.3L 13B Fuel injected rotary engine, putting out 146hp. I bought it with a complete 2.5" exhaust system and added a K&N air filter. This car is stupidly fast!

    I like it because mazda rx 7 performance parts is a base model with no power options, therefore making it not only lighter, but also much more simplistic than the loaded and turbo models.

    Handling is very good for stock form, but could be stiffened up a little bit with stiffer sway bars and front and rear strut bars, as well as a decent set of adjustable coil overs.

    Seats in the base model car are uncomfortable and unsupportive.

    The rotary engine is an amazing piece of engineering. An RX7 is definetly the best car I have ever driven. I definetly recommend one to anybody. If you've never driven one, you owe it to yourself. They are also so simple to work on and learn about.

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