toggle

AAPL Stock: 112.92 ( + 3.23 )

Printed from http://www.macnn.com

Blu-Ray counters HD DVD with five free movies

updated 12:50 pm EDT, Thu June 28, 2007

Blu-Ray Five Free Movies

The Blu-Ray Disc Association today raised the stakes in the HD format wars by launching a new promo it hopes will tip the balance. Countering a surge in HD DVD sales triggered by recent price cuts, the majority of Blu-Ray player manufacturers and film studios have agreed to give away five free movies with each new player. Movies can be hand-picked but will be drawn from a selection of 21 titles that varies from major releases such as Babel to older titles such as Species. The players themselves will include all models from major companies -- including the PlayStation 3, the news suggests.

The campaign begins July 1st and is expected to wrap up by the end of September, which may help clear existing players from shelves in exchange for new models. Prices for HD DVD players have typically undercut Blu-Ray, reaching as low as $300 through one discount, but have only briefly included free movies and have been seen as potentially damaging to HD DVD's bottom line.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...

MSI Geforce GTX 970 100ME

When Nvidia announced a new line of video cards in September 2014, many people thought things would continue to be business as usual i ...

Wren V5US Wireless Sound System

If you're a music fanatic, chances are you are, by extension, a bit fanatical about what you listen to your music on. If you're like ...

toggle

Most Commented