updated 08:45 am EDT, Thu June 28, 2007
Apple limits iPhones sales
Apple today officially announced that its iPhone will go on sale at Friday, June 29 at 6:00 p.m. local time at Apple retail stores nationwide and that the Apple's online store will also begin taking orders at 9 pm ET on Friday, June 29th. All of the 164 Apple retail stores in the US will stay open until midnight, after closing from 2 pm until the launch at 6 p.m. The company also announced that customers can purchase up to two iPhones on a first come, first served basis. In addition, beginning Saturday morning, Apple will be offering customers free, in-depth workshops offered throughout the day at all Apple retail stores and said that it will offer support for iPhone at the Genius Bar and personal training through Apple's new One to One program. The company's retail stores are also expected to offer expanded summer hours for the iPhone, opening at 9 a.m. everyday. The release also said that customers can check iPhone availability at their local Apple retail store starting at 9:00 p.m. the night before on the Web.
"Apple retail stores were created for this moment -- to let customers touch and experience a revolutionary new product," said Ron Johnson, Apple's senior vice president of Retail. "With our legendary Genius Bar support, free workshops and our One to One personal training, we're here to help customers get the most from their new iPhone."