06/28/2007, 9:50am, EDT
Thursday, June 28th
Survey: 15 percent want iPhone, fewer buying
A new poll on iPhone demand takes a more optimistic appraisal than other recent surveys. According to a Harris Interactive poll of more than 10,400 people between the ages of 13 and 64, 15 percent are at least somewhat likely to buy an iPhone, within which one percent is absolutely certain they will be buying. However, while four percent of the "somewhat likely" group wants to buy as soon as they can, 55 percent is willing to wait for a price cut, and an overlapping 49 percent wants to know how good the product is in practice.
Breaking results into demographics, 17 percent of males say they are somewhat likely to buy an iPhone, whereas only 13 percent of females echo the same view. The group hoping to buy becomes 20 percent in rich households (over $200,000 in income), and even larger when solely considering teenagers: among those aged 13 to 17, 27 percent of males want the product, as well as 20 percent of females.
Of the 85 percent of total respondents who said they did not plan to buy an iPhone, 49 percent said it was too expensive. Another 42 percent said they had no need or desire for another device, and 40 percent answered that the extra features of the iPhone were unnecessary to them.
Since the poll was conducted between May 8th and 23rd, Harris Interactive notes that the desire to buy may have changed considerably in one direction or another as the June 29th launch approached.
Filed under: Apple
, 
, 7
, 
, 
, 
, 
, 
Top
subscribe to comments
for this article
of course, maybe they decided to hold the results til just before release date. but with the "results may have changed" disclaimer i think they'd have been wiser to have done the study, promptly published results, and then done so again around this time: more timely results AND the ability to show any shifts in buying intentions.
i just hate to see things done sloppily.