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Survey: 15 percent want iPhone, fewer buying

updated 09:50 am EDT, Thu June 28, 2007

15 percent want iPhone

A new poll on iPhone demand takes a more optimistic appraisal than other recent surveys. According to a Harris Interactive poll of more than 10,400 people between the ages of 13 and 64, 15 percent are at least somewhat likely to buy an iPhone, within which one percent is absolutely certain they will be buying. However, while four percent of the "somewhat likely" group wants to buy as soon as they can, 55 percent is willing to wait for a price cut, and an overlapping 49 percent wants to know how good the product is in practice.

Breaking results into demographics, 17 percent of males say they are somewhat likely to buy an iPhone, whereas only 13 percent of females echo the same view. The group hoping to buy becomes 20 percent in rich households (over $200,000 in income), and even larger when solely considering teenagers: among those aged 13 to 17, 27 percent of males want the product, as well as 20 percent of females.

Of the 85 percent of total respondents who said they did not plan to buy an iPhone, 49 percent said it was too expensive. Another 42 percent said they had no need or desire for another device, and 40 percent answered that the extra features of the iPhone were unnecessary to them.

Since the poll was conducted between May 8th and 23rd, Harris Interactive notes that the desire to buy may have changed considerably in one direction or another as the June 29th launch approached.




by MacNN Staff

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Comments

  1. LouZer

    Joined: Dec 1969

    0

    What?

    You mean all the people who want an iphone aren't buying an iphone???? The next thing you know is that all the people who want to buy a house, not all of them will buy a house. h***, you can't even get 5 dentists to agree on anything....

  1. rtdunham

    Joined: Dec 1969

    0

    quick!

    i'm surprised a major survey would take seven weeks to be released. we used to do surveys in our little ten-person trade mag publishing house and we'd have results in a day or two. they should buy computers!

    of course, maybe they decided to hold the results til just before release date. but with the "results may have changed" disclaimer i think they'd have been wiser to have done the study, promptly published results, and then done so again around this time: more timely results AND the ability to show any shifts in buying intentions.

    i just hate to see things done sloppily.

  1. mgpalma

    Joined: Dec 1969

    0

    I want a Ferrari F60

    but I probably won't be buying one...

  1. jpellino

    Joined: Dec 1969

    0

    i'll take those numbers..

    300 million people in the USA. Let's say 1/3 of those have a cell phone. That's 100 million. 1 % is a million. Not a bad first wave.

  1. dan20164

    Joined: Dec 1969

    0

    but

    How does this compare to the market share that Steve Jobs said was his target in the first year ? Last time I checked the calendar we were still well before year 2AI (anno iPhone)..

  1. Johnny Niles

    Joined: Dec 1969

    0

    Jobs said...

    ... if I recall correctly, Jobs said the target was 1%. So even with this conservative estimate, Apple will make that 1% market share on the first day.

  1. Fast iBook

    Joined: Dec 1969

    0

    I was wrong.

    I was wrong, the rate plans are a deal.

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