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iPhone hype spurs another publicity move

updated 12:25 pm EDT, Wed June 27, 2007

iPhone hype heightens

In the midst of rising publicity and anticipation which continue to mount around Apple's forthcoming iPhone launch, one individual who holds the third place in line at the company's flagship Fifth Avenue store in New York has promised to auction off one of the two iPhones he plans to purchase in an effort to support the Taproot Foundation. This is the second documented case of persons standing in line at an Apple store days ahead of the planned June 29th launch in an effort to attract both publicity as well as funds for a dedicated cause. Yesterday Keep a Child Alive announced that it holds the first place in line to receive an iPhone at Apple's SoHo retail store in New York, and that the organization plans to auction off the first iPhone purchased from that store on eBay to prevent the death of children infected with AIDS in Africa.

AT&T's prediction in mid-May that Apple's looming iPhone launch will be "the largest commercial product launch in the history of electronics" only added fuel to the heated hype surrounding the cellular handset, iPod, and mobile internet device. The carrier company also announced in April that more than a million customers were waiting to purchase the device, and a Hitwise study revealed that the volume of U.S. searches for 'iphone' shot up 583 percent between the weeks ending May 26th and June 23rd.




by MacNN Staff

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Comments

  1. Fishtank22

    Joined: Dec 1969

    0

    Ugh

    I heard an interview this guy. Before you go and praise him for his actions... know that he came across as a pompous, self-absorbed, delusional a** who is just seeking attention. Well, thats at least thats my opion.

  1. danviento

    Joined: Dec 1969

    0

    So do you think

    they're paying these people to wait in line? I doubt there would be THAT many people who just can't live without this nifty device that they'd be lined up earlier than the evening before the start.

  1. ender

    Joined: Dec 1969

    0

    1 per person

    Unfortunately for the guy who says he's going to auction of "one of the two iPhones he plans to purchase", ATT has said their is a limit of one iPhone per person. I assume that also applies to sales at Apple stores? If that's the case, and he only gets one iPhone, think he'll still auction it off?

  1. testudo

    Joined: Dec 1969

    0

    Re: 1 per person

    No, it doesn't apply to apple stores. They have their own policies they get to make.

    And if he's so dedicated, why not just auction both off?

  1. dampeoples

    Joined: Dec 1969

    0

    testudo

    I'm auctioning off testudo!!!

    oh wait, like that'll work :(

  1. Paco01

    Joined: Dec 1969

    0

    re: testudo

    You'll have to PAY the buyer to make that happen :P

    As for that guy (3rd in line): he's going to buy a iPone for his dad, so if there's a 1 iPone per customer rule, I'd like to know what he'll decide: daddy or charity?

  1. Paco01

    Joined: Dec 1969

    0

    errata

    iPone = iPhone

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