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Study: iPhone for Apple, not music lovers

updated 10:00 am EDT, Tue June 26, 2007

iPhone for Apple lovers?

A new study released Monday suggests that very few consumers use mobile phones to play musical tracks, and that Apple's iPhone is unlikely to fuel a resurgence in mobile music. The highly anticipated mobile handset from Apple recently saw more than a million customers inquire about purchasing the device on AT&T's website, and is the source of a line that began forming yesterday evening outside the Cupertino-based company's flagship Fifth Avenue Manhattan store a full four days prior to iPhone's shipment -- slated for 6:00 p.m. this coming Friday. The survey found that only five percent of consumers sideload songs from their computers onto their phones, and that just two percent of consumers download music from over-the-air services from carriers like AT&T, according to PC Magazine.

Jupiter predicts that iPhone buyers will take interest in the device mostly due to the Apple name and interface, rather than the gadget's musical functionality.

"While the iPhone could raise consumer awareness of, and interest in, music phones from other manufacturers and mobile operators, it is more likely to attract a unique market segment, hard for competitors to emulate," research director Joe Laszlo said. "Apple fans and status seekers will rush out for a first generation iPhone; music fans will probably wait a while."

by MacNN Staff



  1. burger

    Joined: Dec 1969



    I might be more inclined to use my phone for music if it were actually intuitive to get the data to my phone. Oh wait, that's not the problem... I have Verizon... I can't do anything cool with my phone.

  1. Macola

    Joined: Dec 1969



    Does this analyst even realize that, until the iPhone, no-one has had a phone that's also an iPod?

  1. Ben Lawson

    Joined: Dec 1969


    Idiot Analysts

    iPhones will be FILLED with music. Just like iPods are. This is another case of an analyst stupidly interpreting a new technology like it's an old one. Might as well say "swords are worse than clubs because you have to keep sharpening them."

  1. Elektrix

    Joined: Dec 1969


    really silly

    Hrmm. Most people aren't playing music on their mobile phones. Why could that be, why could that be? If one of these analysts walked into a mobile phone store and tried out the music player apps on most phones being sold, I think it would be pretty obvious. I've got a Treo 650 myself, but I've played around with the music players on phones from Verizon, AT&T, Sprint, etc. Almost universally, they seem really kludgy and slow to use (even the Verizon LG Chocolate phone which is promoted as music centric.... don't even get me started on the UpStage). They are very poor user experiences in general.

    Even without having used an iPhone in person, just seeing the videos of the music playing functionality, it's in a wh ole other league.

    Really, this is one of the stupider things I've seen come from analysts (and that's saying something); a lot of mobile phone owners don't play music on their phones because the music playing functionality is junk on most of them, not because they inherently don't want to.

  1. gambit23

    Joined: Dec 1969



    Just because it has a play button doesn't mean it works well. That's the difference between the iPhone and other phones. This is just more FUD-mongering.

  1. robttwo

    Joined: Dec 1969


    ANAL -ists


    Ok? Get it?

  1. Gee4orce

    Joined: Dec 1969


    In other news...

    ...most people aren't using iPods to make phone calls, therefore the iPhone isn't likely to change things much.

  1. eggman

    Joined: Dec 1969



    These are the same folks who thought the iPod would be a flop, and who thought that ousting Jobs was a good move for Apple management.

    The iPhone is a nano-level capacity iPod as well as a cell phone. It syncs with iTunes just like an iPod. If anything, with CoverFlow, it's even easier to select music than on the tradition iPod.

    Why on earth wouldn't people use it for music?

  1. eldarkus

    Joined: Dec 1969


    sink, sink, sink

    I dont think it has as much to do wth the phone.. I think it's more of a sync issue. Itunes + iPod = EASY! iTunes + iPod + iPhone = EASY

    Any iPod owner who buys an iPhone will certainly put music on it to replace a device.

  1. danviento

    Joined: Dec 1969


    The multi-factor

    Let's not forget that with previous music phones, people would still carry an iPod around with them too. Why? As previously stated, it has a better interface; you easily sync with YOUR music on your computer for free, and you could carry so much of it with you. Not to mention REAL video capability. Phones couldn't do that. The iPhone would, for many people, eliminate the need to carry that extra player around with you, not to mention internet access and other amazing, actually usable features.

    Now you just have to wonder if any of these comments ever reach the purported "analyst" and whether or not they'd ever consider revising their statements...

    Probably not. That would make them seem unsure ;-).

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