updated 10:00 am EDT, Tue June 26, 2007
iPhone for Apple lovers?
A new study released Monday suggests that very few consumers use mobile phones to play musical tracks, and that Apple's iPhone is unlikely to fuel a resurgence in mobile music. The highly anticipated mobile handset from Apple recently saw more than a million customers inquire about purchasing the device on AT&T's website, and is the source of a line that began forming yesterday evening outside the Cupertino-based company's flagship Fifth Avenue Manhattan store a full four days prior to iPhone's shipment -- slated for 6:00 p.m. this coming Friday. The survey found that only five percent of consumers sideload songs from their computers onto their phones, and that just two percent of consumers download music from over-the-air services from carriers like AT&T, according to PC Magazine.
Jupiter predicts that iPhone buyers will take interest in the device mostly due to the Apple name and interface, rather than the gadget's musical functionality.
"While the iPhone could raise consumer awareness of, and interest in, music phones from other manufacturers and mobile operators, it is more likely to attract a unique market segment, hard for competitors to emulate," research director Joe Laszlo said. "Apple fans and status seekers will rush out for a first generation iPhone; music fans will probably wait a while."