updated 02:15 pm EDT, Tue June 26, 2007
Charity heads SoHo line
Keep a Child Alive today announced that it is first in line to receive an iPhone from Apple's SoHo retail store in New York, and that the charity organization plans to auction the device on eBay to raise awareness as well as funds for its initiative to prevent the death of children infected with AIDS in Africa. "Supporters of Keep A Child Alive are taking advantage of this opportunity to raise awareness and money," the organization said in a press release. "For as little as $1 a day, we can keep a child alive by providing the much needed ARV drugs for those who would otherwise die from AIDS." Representatives for the organization are first in line at the SoHo store, and 100 percent of the proceeds go to the organization itself. "The coveted device will be auctioned off on eBay by auctionwire and hand delivered to the highest bidder by a Keep A Child Alive ambassador."