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AT&T launches unified iPhone service plans

updated 09:50 am EDT, Tue June 26, 2007

ATT iPhone Plans

AT&T and Apple today have finally revealed the official service plans for the iPhone, all of which are unique to the carrier's normal offerings and reflect the special attention given to the device. Unlike traditional plans, all include a mixture of calling, data, and 200 SMS text messages to ensure that every phone has the same basic feature set. Crucially, all three plans to be made available for the device include unlimited Internet access through EDGE -- allowing every user to take advantage of the entire feature set without metering issues or worrying about the benefit of a specific plan, according to Apple.

"We want to make choosing a service plan simple and easy, so every plan includes unlimited data with direct Internet access, along with Visual Voicemail and a host of other goodies," says Apple CEO Steve Jobs. "We think these three plans give customers the flexibility to experience all of iPhone's revolutionary features at affordable and competitive prices."

Prices are separated only by calling minutes, both Apple and AT&T say. The entry-level $60 monthly plan includes 450 regular minutes as well as 5,000 night and weekend minutes. Stepping up to the $80 plan doubles minutes to 900 while adding unlimited nights and weekends, while the top $100 plan extends daytime calling to 1,350 minutes. Unlimited mobile-to-mobile calling and rollover minutes are standard, AT&T says.

All three plans will be available alongside the iPhone's June 29th launch for individuals; family plans will be available for an unknown price. Each plan includes a one-time $36 activation fee.

by MacNN Staff




  1. doemel

    Joined: Dec 1969



    now that's the plans... if i consider that my monthly call costs (mobile + landline) never exceed 30USD i can't help feeling ripped off by such plans...

  1. Rance

    Joined: Dec 1969



    That's not a bad deal at all. I pay $30 a month for 300 daytime and unlimited nights and weekends (of which I *maybe* use 500-600 minutes of), and $10 for data (which I barely ever use because the web *sucks* on a regular phone), and a nickle per text message through Sprint. I think an extra $15-$20 a month for all the other other features and access is totally worth it!

  1. bobolicious

    Joined: Dec 1969


    As an example...

    ...I would use the phone rarely, but really value the abilty to have a decent camera & display of graphics & e-portfolio as well as full contact & supplier information - a custom filemaker database would be even more useful - that being said when I need a phone I need a phone...

    I currently spend between $10-$20 month on a pay-go plan & am content, so these plans seem a bit ransom-like...

  1. Mrjinglesusa

    Joined: Dec 1969


    More than fair...

    Considering all you get, these prices are more than reasonable.

  1. lockhartt

    Joined: Dec 1969


    i'm a little surprised... the negative responses to the plan rates. I assumed unlimited Internet would be included and fully expected the point of entry to be in the $75-90/month range. For those of you comparing you current phone costs to the iPhone plan, add in the cost of your home Internet connection for comparison.

    That being said, I also use a prepaid service for my personal phone and average around $20/month and am quite happy about that. If, however, we do in the office as we're discussing and eliminate our corporate cell phones and provide a $50/month allowance for using our own cell phones, then an iPhone is definitely in my future.

  1. mgpalma

    Joined: Dec 1969


    Very Reasonable

    If you coinsider current plans that cell provider offer this is very competitive & I for one am looking forward to the end of my Verizon Wireless contract in Nov! 450 min + unlimited data for $60, wow!

  1. Sabon

    Joined: Dec 1969


    Good pricing

    Verizon wants $50 a month just for limited internet on a VERY limited internet capability Treo 650. My wife tried it for a couple months and hated it and stopped the service.

    Note the $50 was on TOP of the cell phone part of the plan and neither included any texting. That was an extra $5 for like 50 text messages and $20 or so for unlimted text messages.

  1. climacs

    Joined: Dec 1969



    good pricing! Considering all that you get, it's quite a deal. If you wouldn't use all the features of an iPhone, you probably won't be buying one anyway. But if you need (or want...) visual voicemail and all the other goodies, I think AT+T's pricing is very fair.

  1. robttwo

    Joined: Dec 1969


    Pin Heads

    If you cant afford $60 for unlimited data and a decent calling plan, than the iPhone is NOT for you. This isn't a toy, people.

    Golly gee, I just bought a new car, but it costs $100 a month in gas to drive it - what a rip off.

  1. dpicardi

    Joined: Dec 1969


    These prices are right...

    in line with the industry. For those of you paying $30 a month you are really not the target audience for this device. Those that are are already paying close to if not more than these prices.

    I'm really pleased to see this rate plans. Not rape at all.

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