$200 million iPhone launch

The iPhone could bring in up to $200 million in revenue for Apple and AT&T on its first day of availability according to some analysts. Based on the fact that there are 162 Apple retail stores and 1,800 AT&T outlets, there will be almost 2,000 stores pushing the iPhone. Speculation holds that stores will receive 100 to 250 phones. Based on the notion that all stores will sell out, Apple stands to sell some 392,000 iPhones. With an average price of $550, that's $216 million in revenue on the evening of June 29. TheStreet reports "To put that in perspective, Wall Street analysts expect Apple to post third-quarter revenue of $5.28 billion -- which works out to around $59 million a day. So the iPhone alone could do more than triple the revenue the company typically brings in in a given day. Some analysts have calculated that given the iPhone's lush margins, every 1 million iPhones equals 6 cents per share bottom-line profit. So June 29 looks to be worth $2 million in profit, or about 2 cents a share."

As previously reported, AT&T, will be closing its stores for few hours before the 6 p.m. launch and implementing special crowd control features. iPhones will not be available with a discount to any of its employees -- regardless of their position in the company.

by MacNN Staff