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AAPL Stock: 524.94 ( + 5.93 )

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Apple notebook sales surge 65%, industry up 40%

updated 07:25 pm EDT, Fri June 22, 2007

Mac market share up

Apple's market share in May -- particularly in the laptop space -- continued to grow, significantly outpacing the increases seen by others in industry. The Cupertino-based company saw its online and retail sales grow to 13 percent of the overall consumer market during May, up more than 12 percent from its 11.6 percent share in April. The company's notebook sales saw an even more impressive gain, rising to 14.3 percent from 12.5 percent in April, according to NPD data quoted by InformationWeek. The growth was driven by May updates to the consumer-oriented MacBook line, which received larger drives, faster processors, and more memory. However, the sales data were captured before Apple's introduction of the much-anticipated Santa Rosa upgrade to its professional MacBook Pro line in early June and its back-to-school/free iPod promo for education customers.

Apple's notebook sales growth was more than 65 percent from the previous year, while the industry grew by 40 percent. Windows-based notebooks grew by 37 percent, according to the data.

The same report also said that Apple's desktop sales grew slightly from 10.2 percent in April to 10.4 percent in May, despite an aging Mac mini and iMac line. Reports have already begun to point to a pending iMac refresh later this summer and the possible demise of the compact Mac mini line.

Apple's numbers are part of a growing trend over the past several months, according to the research company. "It's part of a pattern," Stephen Baker, VP of industry analysis for NPD, told InformationWeek. "[Apple] certainly has been gaining share over the last year to year and a half. The consumer market in general is embracing notebooks, and Apple is strong in notebooks."

Baker went on to say that while a halo effect from iPod sales certainly exists, the phenomenon is difficult to quantify.




by MacNN Staff

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Comments

  1. tiger

    Joined: Dec 1969

    0

    deleted

    Strong in laptops but weak in desktops... now we need an overdue Mac Pro and iMac as well as the now deceased Mac Mini refresh/redesign.

  1. cacruden

    Joined: Dec 1969

    0

    growth in most important

    Growing more than the average (65% to 40%) in the most important segment (40% growth in a mature market) is VERY IMPORTANT.

  1. Guest

    Joined: Dec 1969

    0

    This article is dumb

    Apple sells 1 in every 7 notebooks... so that means Windows is selling 6 in every 7... so how is apple out selling windows again? Someone needs to go back to kindergarden and learn how to add. Apple OS is useless for PC gamers.

  1. QualleyIV

    Joined: Dec 1969

    0

    re: this article is dumb

    PC gamers are dumb. By an XBox, a PS 3, or a Nintendo Wii. Use your computer for things that a specialized box can't do.

  1. cacruden

    Joined: Dec 1969

    0

    games useless at english

    Where does this article say that apple outsells windows?

    Obviously your a gamer, so I can only guess gamers are useless at english.

  1. starwarrior

    Joined: Dec 1969

    0

    Control Ramifications

    Stock needs orderly quarterly growth. These figures support reason for last second entry of iphone into market place and perhaps even the slowdown of the Leopard introduction. As mentioned before, product introduction is a much better stock price control that backdating. Feds are so superficial and for show only in their hunting for bad boys. There are none.

  1. Eriamjh

    Joined: Dec 1969

    0

    Windows?

    "Windows" does not sell notebooks, silly.

  1. Jonathan-Tanya

    Joined: Dec 1969

    0

    demise of mac mini

    killing a product line, does not increase unit sales. Not to say that they won't replace it with something better that will boost sales...but its the something better that boosts sales...the removing a choice part, is not the part that helps. this story is written strange.

    And, also, we cannot be sure that Apple will do the right thing. They are constantly dancing around the $799 expandable desktop without anything built in, that you can get from every other major manufacturer.

    Steve, it only hurts sales, it only hurts it...it only hurts it.

  1. rtbarry

    Joined: Dec 1969

    0

    my house is...

    ...full of windows. they're all around me. how can this mac thing be so popular? i don't get it.

    what, mom?!? stop yelling. i'll be right there, after i kill this level7 orc! sheesh, why can't she just use a windows exploit to send me a pop-up, like everyone else???

  1. McDave

    Joined: Dec 1969

    0

    re: this article is dumb

    it means that last time only 1 in 8 notebooks were Apples and next time probably 1 in 6 will be i.e. they're gaining marketshare by volume of sales. I can't see the trend continuing much past 1 in 4 as they don't sell cheap S***.

    Stick to games.

    McD

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