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Apple notebook sales surge 65%, industry up 40%

updated 07:25 pm EDT, Fri June 22, 2007

Mac market share up

Apple's market share in May -- particularly in the laptop space -- continued to grow, significantly outpacing the increases seen by others in industry. The Cupertino-based company saw its online and retail sales grow to 13 percent of the overall consumer market during May, up more than 12 percent from its 11.6 percent share in April. The company's notebook sales saw an even more impressive gain, rising to 14.3 percent from 12.5 percent in April, according to NPD data quoted by InformationWeek. The growth was driven by May updates to the consumer-oriented MacBook line, which received larger drives, faster processors, and more memory. However, the sales data were captured before Apple's introduction of the much-anticipated Santa Rosa upgrade to its professional MacBook Pro line in early June and its back-to-school/free iPod promo for education customers.

Apple's notebook sales growth was more than 65 percent from the previous year, while the industry grew by 40 percent. Windows-based notebooks grew by 37 percent, according to the data.

The same report also said that Apple's desktop sales grew slightly from 10.2 percent in April to 10.4 percent in May, despite an aging Mac mini and iMac line. Reports have already begun to point to a pending iMac refresh later this summer and the possible demise of the compact Mac mini line.

Apple's numbers are part of a growing trend over the past several months, according to the research company. "It's part of a pattern," Stephen Baker, VP of industry analysis for NPD, told InformationWeek. "[Apple] certainly has been gaining share over the last year to year and a half. The consumer market in general is embracing notebooks, and Apple is strong in notebooks."

Baker went on to say that while a halo effect from iPod sales certainly exists, the phenomenon is difficult to quantify.

 
Previous Comments

deleted

06/22, 09:34pm reply

Strong in laptops but weak in desktops... now we need an overdue Mac Pro and iMac as well as the now deceased Mac Mini refresh/redesign.

tiger

Forum Regular

Joined: Jun 2007

0

growth in most important

06/22, 10:32pm reply

Growing more than the average (65% to 40%) in the most important segment (40% growth in a mature market) is VERY IMPORTANT.

cacruden

Fresh-Faced Recruit

Joined: May 2007

0

This article is dumb

06/23, 12:26pm reply

Apple sells 1 in every 7 notebooks... so that means Windows is selling 6 in every 7... so how is apple out selling windows again? Someone needs to go back to kindergarden and learn how to add. Apple OS is useless for PC gamers.

Guest

Fresh-Faced Recruit

Joined: Nov 1999

0

re: this article is dumb

06/23, 12:36pm reply

PC gamers are dumb. By an XBox, a PS 3, or a Nintendo Wii. Use your computer for things that a specialized box can't do.

QualleyIV

Fresh-Faced Recruit

Joined: Aug 2001

0

games useless at english

06/23, 12:36pm reply

Where does this article say that apple outsells windows?

Obviously your a gamer, so I can only guess gamers are useless at english.

cacruden

Fresh-Faced Recruit

Joined: May 2007

0

Control Ramifications

06/23, 02:08pm reply

Stock needs orderly quarterly growth. These figures support reason for last second entry of iphone into market place and perhaps even the slowdown of the Leopard introduction. As mentioned before, product introduction is a much better stock price control that backdating. Feds are so superficial and for show only in their hunting for bad boys. There are none.

starwarrior

Fresh-Faced Recruit

Joined: Mar 2006

0

Windows?

06/23, 10:56pm reply

"Windows" does not sell notebooks, silly.

Eriamjh

Addicted to MacNN

Joined: Oct 2001

0

demise of mac mini

06/23, 11:15pm reply

killing a product line, does not increase unit sales. Not to say that they won't replace it with something better that will boost sales...but its the something better that boosts sales...the removing a choice part, is not the part that helps. this story is written strange.

And, also, we cannot be sure that Apple will do the right thing. They are constantly dancing around the $799 expandable desktop without anything built in, that you can get from every other major manufacturer.

Steve, it only hurts sales, it only hurts it...it only hurts it.

Jonathan-Tanya

Fresh-Faced Recruit

Joined: Oct 2004

0

my house is...

06/24, 04:07am reply

...full of windows. they're all around me. how can this mac thing be so popular? i don't get it.

what, mom?!? stop yelling. i'll be right there, after i kill this level7 orc! sheesh, why can't she just use a windows exploit to send me a pop-up, like everyone else???

rtbarry

Fresh-Faced Recruit

Joined: Aug 2001

0

re: this article is dumb

06/24, 09:46pm reply

it means that last time only 1 in 8 notebooks were Apples and next time probably 1 in 6 will be i.e. they're gaining marketshare by volume of sales. I can't see the trend continuing much past 1 in 4 as they don't sell cheap S***.

Stick to games.

McD

McDave

Fresh-Faced Recruit

Joined: Jun 2006

0

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