New Apple commercial: YouTube on iPhone
updated 11:25 am EDT, Thu June 21, 2007
TV ad: YouTube on iPhone
Following the announcement earlier this week, Apple has begun airing a new commercial touting the availability of YouTube videos on the iPhone. The commercial, which was spotted on ESPN on Thursday morning, says that while users may be surprised by some of the content on YouTube, users may be most surprised by finding YouTube on a phone -- the iPhone. Ahead of its launch on June 29th, Apple has continued to aggressively market the device on US television, despite reports that most AT&T locations will likely sell out within the first 48 hours. The company earlier this week bolstered the specs of iPhone battery as well as replaced the plastic screen; it also revealed other details via its website.
Fresh-Faced Recruit
Joined: Jun 2007
Did you notice?
The commercial is great. And the YouTube capability that the commercial highlights is fantastic.
What is most interesting though about the entire commercial is that the video above the one that the user in the commercial selects is of a copyrighted song. I recognized the video, and also remembered reading earlier about the approach it took:
http://www.usatoday.com/tech/news/2006-11-27-ok-go_x.htm
I wouldn't doubt that it was a conscientious decision of Apple's to strategically place Ok Go's video there.
What a simple, subtle message to artists and the industry about both the "age of new media" and also the lack of revenue gaining streams and/or copyright/drm concerns. After all, this video is for sale on iTunes for $1.99.