updated 08:00 pm EDT, Wed June 20, 2007
Apple: 7.6 market-share
A new report from USA Today's research branch indicates that Apple's market-share has reached an all-time high of 7.6 percent as of May 2007, more than doubling since the last similar survey in May 2004 which revealed a market-share of 3.2 percent. The research note does not indicate whether this figure is representative of the United States personal computer market, or the International computer market, though the former is assumed. It also does not cite any further statistical data or basis for the number. The note also quotes some numbers regarding Apple, including shipment of 21.1 million iPods in the fourth quarter of 2006, and 2.5 billion songs sold through the iTunes Store.
While these numbers are encouraging, they are a bit out of line with numbers from the rest of the industry. Gene Munster of Piper Jaffray, for instance, pegged worldwide Mac market share in the second quarter at 3.0 percent (up from 2.6 percent in calendar Q107). Meanwhile, Gartner puts Apple's current U.S. market share at 5 percent -- a whopping 30 percent increase of the 4 percent figure estimated for the first quarter of 2006.