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Survey: Mac has 7.6 percent market-share

updated 08:00 pm EDT, Wed June 20, 2007

Apple: 7.6 market-share

A new report from USA Today's research branch indicates that Apple's market-share has reached an all-time high of 7.6 percent as of May 2007, more than doubling since the last similar survey in May 2004 which revealed a market-share of 3.2 percent. The research note does not indicate whether this figure is representative of the United States personal computer market, or the International computer market, though the former is assumed. It also does not cite any further statistical data or basis for the number. The note also quotes some numbers regarding Apple, including shipment of 21.1 million iPods in the fourth quarter of 2006, and 2.5 billion songs sold through the iTunes Store.

While these numbers are encouraging, they are a bit out of line with numbers from the rest of the industry. Gene Munster of Piper Jaffray, for instance, pegged worldwide Mac market share in the second quarter at 3.0 percent (up from 2.6 percent in calendar Q107). Meanwhile, Gartner puts Apple's current U.S. market share at 5 percent -- a whopping 30 percent increase of the 4 percent figure estimated for the first quarter of 2006.

by MacNN Staff




  1. mr100percent

    Joined: Dec 1969



    That market share is the percentage of new sold machines. Macs last longer, so the installed base is higher, and we have excellent resale value (check ebay).

    Also, Apple sells 12% of all Laptops now.

  1. t/man

    Joined: Dec 1969


    Percentages 101

    Going from 4% to 5% is not an increase of "a whopping 30%". It's an increase of a whopping 25% and somebody needs to use their calculator more :-)

  1. chas_m




    I seem to recall that Apple has had higher marketshare before, albeit a looooong time ago ... back when the Apple II and the TRS-80 ruled the world (and the IBM PC was just a struggling pup). My memory of those days is no doubt a bit hazy, but I'd bet a dollar Apple had more than 7.6% marketshare back then.

    Still, this is (if confirmed) great news and hats off to Steve and all the team who really pulled this off.

  1. cacruden

    Joined: Dec 1969


    If it is new sold - great

    If the percentage indicated is of new sold machines, that would be great. There are only really two numbers that really matter.

    1. Number of total OS/X installations 2. Percentage of machines that are sold in the last year (year over year).

    Apple computers are quality products, the only thing that could be better -- is the support from the major software development companies. These companies will look at potential sales, and the year over year growth (market share) is probably a good indicator since people buying new computers -- are probably going to be interested in buying new software. It is the first time in a long time that thought that the Mac had the ability to grow the market share.... which is great. Lets hope the momentum keeps up in the next couple of years. If apple is actually 12% of laptop sales -- that would be incredible.

    BTW, Although I have used macs (almost a decade ago), I had purchased one for myself (first PC was 1981 IBM). As of last Monday - I bought my first mac -- the Macbook Pro. I actually chose it because it of the Unixish kernel.

  1. gikku

    Joined: Dec 1969



    Redmond, we have a problem!

  1. PBG4 User

    Joined: Dec 1969


    Re: USA Article

    If this newsflash is based on the same article I read in USA Today yesterday, the 7.6% is in relation to home sales. Business sales are excluded from this figure.

  1. PBG4 User

    Joined: Dec 1969


    Re: Re: USA Today Article

    Yes, it is the same article:

    Home computer market share May 2004 3.2% May 2007 7.6%

  1. Jonathan-Tanya

    Joined: Dec 1969



    I disagree with those giving installed base a big important's not. It has some importance, the installed base tends to purchase more apple hardware at a higher rate than first time users. However, most people buy all their software with the machine. It is quite rare for someone to own a mac for 5 years, and then one day suddenly decide to buy photoshop.

    So, even if that happens sometimes, it's sales of new machines that is by far the most important thing to watch, even for software companies...sales of new machines tends to track with sales of software.

    Anyway, looks like Apple is doing good on the home market, and so only great news here.

    I also tend to think, the numbers can still be that the iPhone is almost out...a device that has a keyboard and web browser and 4 to 8gb of storage...and runs some kind of version of os x....we cannot call that a computer and use it for marketshare numbers. But...on the pc side, every computer that is really being used as a cash register in a store...can be used for marketshare numbers....that's why the numbers are generally skewed against apple, since they don't sell commodity hardware.

    This home marketshare is a fair type of number, and with a fair look at the numbers, apple is doing quite well.

  1. hokizpokis

    Joined: Dec 1969


    get the real picture...

    Gartner has surveyed the same 43 people it did last quarter and presto behold the 'get down on your knees and beg for fair treatment numbers' that have a plus/minus effect of about 1000% or simply put this survey is not based on 'any actual meaningful data' besides who is financing these 'market surveys anyway', has anyone at Gartner experienced a new macintosh yet?? Does Gartner has an interest in the numbers so the numbers are manipulated accordingly...?

    Please note that Steve himself reveals 'switcher data' at most of his 'product or developer' events and not suprising that his switcher data tracks 'upward moving foward'... a very rosey picture for mac sales from 'former PC owners who have given up on windows malware' and want a superior user experience.

    Since survey's are actually about 'marketing data' anyway and apple has been 'the darling of the computer industry based on stock prices, stock market capitalization and this data has exceeded the 'analysist expectations for several quarters', I'd bet that apple will continue to grab this 'imaginary market share' away from all competitors moving foward regardless of what results 'surveys' or 'switcher data' may suggest... apple seems to know how to 'do retail' better then anyone...

    If you need to witness data I suggest you expalin to me why I find few 'customers buying pc's' at stores like Comp USA (recently closed its doors!) or sears and dell is cutting staff back by 10k, WTF!?, while apple keeps opening new stores! Now stop buy an apple store and there seems to be a flurry of activity of all kinds and the genius bar wait time for booking appointments is well into next week... go ahead and check it out on your own.

    From my vantage point the data is a huge landslide in apples favor... and the rest of the industry is forced into drinking sour grapes...

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