AAPL Stock: 117.81 ( -0.22 )

Printed from

Apple the winner in Microsoft/Google battle

updated 05:35 pm EDT, Thu June 14, 2007

Apple wins vs. Microsoft

While Microsoft and Google duke it out over alleged violations of trade commission policy, Apple is left free to nimbly establish leadership in certain areas of interest to all three companies, and steal away market share in others. Earlier this year, Microsoft complained that Google's purchase of DoubleClick was a possible anti-trust violation. Google responded by claiming that new search functionality built into Windows Vista unfairly hinders Google's ability to compete. While the two bicker, Apple has made tremendous forays into shared competitive space, delivering a version of the Safari Web browser for Windows and pushing its way into the living room, aided by the Apple TV and Google-owned YouTube.

Apple is being afforded greater latitude in its integration tactics than Microsoft ever was, building and shipping a Web browser, music player, and search bundled Mac OS X. Apple has also been free to offer Microsoft customers "a glass of ice water in hell" by offering iTunes, and now Safari, for Windows. A report in Forbes says "Apple can now do all sorts of things with its operating system that are off-limits for Microsoft. In January 2001, it introduced Apple iTunes, software for buying and managing multimedia content that is now baked into every Apple. In January 2003, it introduced a browser, dubbed Safari. In 2005, Apple released a version of its OS X operating system with a slick, built-in search feature dubbed Spotlight. 'They're the only company that actually forced Microsoft off of the operating system because of their integrated Safari browser,' says Rob Enderle, principal analyst at Enderle Group."

Microsoft has other detractors keeping it in check as well; Symantec and Adobe have both been proactively litigious in attempting to ensure that they do not suffer the same fate as Netscape, which was essentially destroyed by Microsoft's bundling of Internet Explorer with Windows.

by MacNN Staff




  1. coffeetime

    Joined: Dec 1969


    What's next?

    I wouldn't surprise when Apple finally ports Final Cut Studio to Windows user. Perhaps let start with iLife first.

  1. Feathers

    Joined: Dec 1969


    Appoogle or Goopple?

    The fact that Windows Safari supports Google Apps is a trojan horse to get Google Apps integrated into a windows compliant browser. Clever bit of bipartisanship.

  1. russellb

    Joined: Dec 1969


    greater latitude

    RE: "Apple is being afforded greater latitude in its integration tactics than Microsoft ever was"

    Give me a break .. Apple include lots of default apps but in OSX it it trivial and up to the user which apps they choose to use. With Microsoft they make it hard for the user to choose or turn off the defaults and thats what they got in trouble with.

    The reason people CHOOSE to use the Apple apps is because they like them not because they are forced to use them.

    You don't have to buy music from Itunes you can download from other sites if you wish .. your can export any itunes purchased song to mp3 and dump on any old player...

    people choose itunes and choose ipods as they like them ....

  1. danviento

    Joined: Dec 1969


    And once again

    another slightly misleading quote by blowhard Enderle. If for no other reason, you've got to give MacNN the nod for being consistent, although that's not necessarily a good thing :-/.

  1. eldarkus

    Joined: Dec 1969


    re latitude

    "people choose itunes and choose ipods as they like them...."

    Not correct - People choose the iPod. People use iTunes (music store, that is) cause most other sites aren't compatible with the iPod.

  1. MhzDoesMatter

    Joined: Dec 1969


    re re latitude

    I choose itunes because I like the store better than the others. And I DON'T own an iPod.

    And definitely a slanted quote from Enderle. Cause Safari was definitely written because of the languishing and impending demise of Internet Explorer for Mac, not the other way around.

  1. elroth

    Joined: Dec 1969


    re re re latitude

    RE: "Apple is being afforded greater latitude in its integration tactics than Microsoft ever was"

    Microsoft had total latitude - it could do anything it wanted to (and it did), until it abused its monopoly by breaking other people's software.

  1. mytdave

    Joined: Dec 1969


    Enderle a dork, wrong

    Apple doesn't have any more "latitude" than Microsoft... The big difference? Choice.

    The MacOS includes not integrates Safari & iTunes... You don't have to use them, and you can actually delete them and they don't mysteriously resurface. Furthermore they don't interfere with other 3rd party apps.

    Go ahead, try it. Just try to delete IE from your Windoze box, I dare you. Oh, you can't get rid of, can you? Hmm, you don't say...

    iPod/iTunes - Enderle, iTunes is the software component of iPod, get over it. But, guess what, even with that awesome tight ecosystem, I STILL DON'T HAVE TO USE iTUNES!! The iPod is fully compatible with MP3 files, AAC files, and AIFF (plain old uncompressed audio) files. I can get music from any source and drag-n-drop it to my iPod.

    Try to strip Windows Media Player out of Windows. Hmm, stuck again eh?

    Basic point. Apple doesn't make or solve absolutely everything. However, they do a superior job with the things they do do, and the user has choice. The overall Mac market may have fewer products to choose from, but "Big Brother" is conspicuously absent.

    BTW - this posted using Safai for Windows.

  1. cebritt

    Joined: Dec 1969


    Old saying

    The enemy of my enemy is my friend.

    Eric Schmidt is the president of Google, the same Eric Schmidt who got hammered by Microsoft when he was president of Novell...

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented