updated 06:35 pm EDT, Wed June 13, 2007
ASA vindicates Apple
The British Advertising Standards Agency (ASA) has vindicated Apple in contention over the company's "Get a Mac" ads, which unnamed parties complained unfairly portrayed Windows as an insecure operating system. The ASA rejected these complaints, essentially stating that Apple's claims are legitimate, and Macs actually are less virus-prone that counterpart Windows systems. The decision to reject the claims was, in part, based on a letter from a security research firm that indeed noted many fewer security threats for Mac OS X that various flavors of Windows.
ViewLondon reports: "Complainants highlighted the fact that viruses attacked software and not hardware, with Linux and other operating systems contracting a similarly low number of malicious attacks as Macs. Consumers also suggested the claim that Apple's own operating system meant users 'don't have to worry about viruses' was irresponsible.
Apple says it will refrain from airing the advertisements again.