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"Get a Mac" ads valid in PC security claims

updated 06:35 pm EDT, Wed June 13, 2007

ASA vindicates Apple

The British Advertising Standards Agency (ASA) has vindicated Apple in contention over the company's "Get a Mac" ads, which unnamed parties complained unfairly portrayed Windows as an insecure operating system. The ASA rejected these complaints, essentially stating that Apple's claims are legitimate, and Macs actually are less virus-prone that counterpart Windows systems. The decision to reject the claims was, in part, based on a letter from a security research firm that indeed noted many fewer security threats for Mac OS X that various flavors of Windows.

ViewLondon reports: "Complainants highlighted the fact that viruses attacked software and not hardware, with Linux and other operating systems contracting a similarly low number of malicious attacks as Macs. Consumers also suggested the claim that Apple's own operating system meant users 'don't have to worry about viruses' was irresponsible.

Apple says it will refrain from airing the advertisements again.

by MacNN Staff




  1. horvatic

    Joined: Dec 1969


    Try totally virus free

    Try totally virus free while PC's attract them like sugar to an ant farm. Lot's of claims that state this or that may in theory cause some sort of damage but never any proof or real virus has ever infected OSX to date. So I'm not surprised Apple won this case. Open and shut if you ask me.

  1. ClevelandAdv

    Joined: Dec 1969


    I remember that Virus

    I have owned 25 Macs over 20 years and have had exactly 1 virus, in 1995 that a client gave me on an infected Syquest disk (that was system 7.5 I think). I owned 1 PC over that span and it had around 80 infections in 2.5 years, then I got rid of it.

  1. rtbarry

    Joined: Dec 1969



    ...the "Hong Kong" worm made the rounds back in the mid-90s, being passed through service bureaus and typehouses on removable media, for the most part.

    i honestly cannot think of one other substantial worm/virus/exploit that ever propogated in the wild to the extent that anyone i knew was concerned about it, or took any action against it.

    i'm sure there must have been something else.... anyone? especially on OS X?

  1. nat

    Joined: Dec 1969


    one of my favorite

    articles on mac/windows security

  1. UberFu

    Joined: Dec 1969


    yeah - no shit_

    Like you folks above me - I've been running macs since year one_

    Came across 2 virus' in the same week in 1999_

    Was a Sys Admin for a Mac lab for 6 years_

    OS 9.x_

    From the beginning and during that time I have never ran

  1. hokizpokis

    Joined: Dec 1969


    auto start virus

    I've been supporting macs since os 7.5 and the only 'wild' virus was the auto-start bug which was way back when.

    It basically was a false 'hidden application' that called it self a 'spooler' for postscript and slowed your mac to a crawl as it took lots of clock cycles doing nothing. it was proliferated on those old 'zip drives'

    way back then you could use norton to see who even created the code by examining the hidden files let behind 'like seeds' on your removable media.

    it was a huge time waster

    since removable media is now replaced by a good solid internet connection and OS X has been designed essentially secure with firewall included, (be sure to turn it on) those hackers who'd normally would be at the gate are instead playing on there XBoxes and Wii's....or they have used thier brains to become productive members of the internet age...

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