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Analyst on WWDC keynote, Apple interface

updated 02:40 pm EDT, Tue June 12, 2007

Analyst on WWDC keynote


Apple boss Steve Jobs yesterday kicked off the World Wide Developers Conference in San Francisco with his keynote address, revealing several new features in Mac OS X 10.5 Leopard and detailing numerous previously announced features in more detail. The keynote address is described as "underwhelming" by industry analyst Shaw Wu of American Technology Research, however. "Overall, we found the announcements surrounding 'secret features' somewhat underwhelming, but at the same time believed he made key announcements in advancing Apple's platforms." The analyst notes that while investors expected Apple to reveal some sort of full virtual machine capability which would have allowed Leopard users to run Microsoft Windows as well as other operating systems right alongside Mac OS X without rebooting, but admits that the company has set the stage for further growth down the road.

Wu also looks to Apple's Safari Web browser, which the company released for Windows yesterday during the keynote speech, to offer Windows users a closer taste of the Mac experience which should ultimately attract more switchers.

Regarding Leopard, Wu suspects the operating system's new look and feel -- which integrates iTunes' CoverFlow technology -- ensures that Apple's user interface across its product lines is becoming synchronized, making it easier for users of any Apple device to simply pick up and use another Apple product.


by MacNN Staff

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  1. ebeyer

    Fresh-Faced Recruit

    Joined: Jun 2004

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    06/12, 02:46pm | report spam | Reply |

    I wonder

    what non-proprietary solutions the new mac OS is going to break.

  1. jeph4e

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    06/12, 02:53pm | report spam | Reply |

    Thus...

    Thus,

    This is why delaying the OS was not really a big deal. Not much jaw dropping but some really useful enhancements...

  1. sailin74

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    06/12, 03:03pm | report spam | Reply |

    What it's about

    10.5 is about developers. Apple is doing ALOT under the hood. To me, time Machine would be worth the price of the upgrade alone. The capability to share data amongst .Mac connected machines is a BIG deal, next step full sync capability. It isn't much of a leap to think that iPhone could then access all the documents on a .Mac connected computer.

    The possibilities here are amazing.

    Apple gets Web 2.0. They see the power, and they are aggressively working towards harnessing it. It's amazing to watch.

  1. bobolicious

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    06/12, 03:11pm | report spam | Reply |

    Familiarity...

    ...with one more Apple environment (Safari) & perhaps the most commonly used application (browser) will lower the resistance of anyone thinking about a mac - iPod, iPhone, iTunes & Safari - fear of the unknown is disappearing...

  1. jpellino

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    06/12, 03:22pm | report spam | Reply |

    forget the analysts

    this is a major upgrade - not in terms of breaking old programs and usage, but in what it will be able to do.

    the interface changes range from subtle (dock+menu) to amazing (coverflow metaphor for files) to unprecedented in a major os (stacks).

    knowing where to expect your downloads alone is worth a lot. how many windows users do you know who can never find where things download?

    the pervasive nature of media in nearly all apps (like the media integration in iLife) is going to be a big time saver and productivity boost.

    .mac is relevant again. if I can get painless, secure remote access, it's worth the price. look at how much people are paying for things like gotomypc etc. vs this.

    ditto gotomeeting vs the new ichat.

    spaces is the first mainstream os-integrated solution for workspaces.

    timemachine is the first os-integrated backup / rollback system that's painless and has an "i get it" metaphor.

    quicklook - wake me when ms has a solution based on the core of the os that doesn't make me wait for an app to launch just to se a file.

    they are learning valuable lessons from their cross-platform success with itunes, and applying them in fresh, useful ways.

  1. himself

    Mac Elite

    Joined: Jan 2002

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    06/12, 03:35pm | report spam | Reply |

    Windows VM?

    I wish folks would just let this go. It is pointless, a waste of resources, and therefor likely to never happen. Apple could barely get that right for Classic on the PPC, and Apple owns the source code.

    Never expect a comprehensive and stable Windows VM environment as long as MS keeps their OS source closed.

  1. testudo

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    06/12, 03:54pm | report spam | Reply |

    Re: what its about

    10.5 is about developers. Apple is doing ALOT under the hood.

    Man, I seem to recall people saying the exact same thing about 10.4.

    Apple gets Web 2.0. They see the power, and they are aggressively working towards harnessing it. It's amazing to watch.

    Yes, its "amazing" they see the power. But don't make it sound like they're so far ahead of everyone else. Everyone's been doing more then 'seeing' the power of Web 2.0 for years. Apple's finally getting involved, and now they're 'amazing'?

  1. testudo

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    06/12, 04:04pm | report spam | Reply |

    Re: forget the analysts

    the interface changes range from subtle (dock+menu) to amazing (coverflow metaphor for files) to unprecedented in a major os (stacks).

    Your use of 'unprecedented' kind of over-reaching, isn't it. I mean, its a nice feature (how much different then having a folder in the dock, though?), but calling it 'unprecendented' makes it sound like its some revolutionary idea that will change computing forever.

    Of course, calling 'coverflow' amazing is also a little much. I find it useless in itunes (maybe if you have just 100 albums, its OK, but its easier finding stuff by name then by look, anyway, as I wouldn't know what the cover of half my digital music looks like anyway). Plus, on my Dual G5, loading the images is slow (scrolling through shows lots of blank squares that fill in once you stop, rather then always being visible). Will it be better in the finder?

    knowing where to expect your downloads alone is worth a lot. how many windows users do you know who can never find where things download?

    Well, (a) who cares about windows users, and (b) by default, downloads end up on the desktop, which was a huge mistake in OS X and why they're fixing it now. People mock window's users desktops, and then realize that mac user's end up being just as bad.

    BTW, Vista has a Downloads folder where all downloads are put in by default.

    ditto gotomeeting vs the new ichat.

    Unless, of course, you're trying to deal with anyone who is too stupid or cheap to not own a mac. Then it doesn't help.

  1. himself

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    Joined: Jan 2002

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    06/12, 05:41pm | report spam | Reply |

    re: re: what its about

    "[i]10.5 is about developers. Apple is doing ALOT under the hood.[/i]

    Man, I seem to recall people saying the exact same thing about 10.4."

    So, you're saying 10.4 has nothing for developers? I've heard nothing but praise about the improvements 10.4 made over 10.3 for developers.

    "[i]Apple gets Web 2.0. They see the power, and they are aggressively working towards harnessing it. It's amazing to watch.[/i]

    Yes, its "amazing" they see the power. But don't make it sound like they're so far ahead of everyone else. Everyone's been doing more then 'seeing' the power of Web 2.0 for years. Apple's finally getting involved, and now they're 'amazing'?"

    Apple's been doing the "Web 2.0®" thing for a long time, only it has been less overt.

  1. testudo

    Fresh-Faced Recruit

    Joined: Aug 2001

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    06/12, 06:33pm | report spam | Reply |

    Re: what its about

    So, you're saying 10.4 has nothing for developers? I've heard nothing but praise about the improvements 10.4 made over 10.3 for developers.

    No, the quote is "Man, I seem to recall people saying the exact same thing about 10.4.", meaning that people were saying that 10.4 was all about the developer. So if 10.5 is all about the developer, which one is all about the user?

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