updated 11:25 am EDT, Wed June 6, 2007
iPhone to test retail
Apple's planned launch of the highly-anticipated iPhone on June 29th will likely test the limits of the company's retail capability as the move places strain on the marketing, organization, sales, support, and training. ifoAppleStore cites sources who claim Apple is equipping its retail stores with cellular repeaters to ensure pristine reception for demonstrations, and that sales transactions may include customer interaction with the internet to help speed the long purchase and registration process expected by cellular shoppers. Apple itself expects potential iPhone buyers swarming to Apple stores in droves, but AT&T contacts say their stores may receive a limited number of iPhones -- some say as few as 40 units -- at launch.