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iPhone to test Apple retail limits

updated 11:25 am EDT, Wed June 6, 2007

iPhone to test retail

Apple's planned launch of the highly-anticipated iPhone on June 29th will likely test the limits of the company's retail capability as the move places strain on the marketing, organization, sales, support, and training. ifoAppleStore cites sources who claim Apple is equipping its retail stores with cellular repeaters to ensure pristine reception for demonstrations, and that sales transactions may include customer interaction with the internet to help speed the long purchase and registration process expected by cellular shoppers. Apple itself expects potential iPhone buyers swarming to Apple stores in droves, but AT&T contacts say their stores may receive a limited number of iPhones -- some say as few as 40 units -- at launch.

by MacNN Staff




  1. jpellino

    Joined: Dec 1969


    if they stay cingular...

    ...then things should go well. if they act like ATT, it could be troublesome. we've had 4 cincular pohones in the past three years, all the tranisitions and upgrades have been great. However, our local telco became ATT recently, and it's been back to the old ATT ways - long waits, nonsensical workings, lousy cs attitudes like the old ATT - even though it's supposedly just a name change.

    it's a good plan for getting things through easily - our local apple store has great wifi but lousy cell service inside the mall.

  1. bobolicious

    Joined: Dec 1969


    Unlocked GSM version...?

    ...then they could ship 'em as fast as they could make 'em or we could buy 'em...?

  1. PookJP

    Joined: Dec 1969


    Apple Stores

    Are about to become Cluterfüx.

  1. Fast iBook

    Joined: Dec 1969


    *marks date on calender*

    Making sure to be in NYC that day with a map of all cingular/att stores, and all of the metro area apple retail stores. I need more memory than my razr currently offers, and no other phone can really do as much while not being thick and plastic and lame and get c*** battery time. iPhone will be a boon for my internet based biz!

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