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Apple to open iPhone platform at WWDC?

updated 09:15 am EDT, Mon June 4, 2007

Apple to open up iPhone?

The iPhone fever built by Apple and its much adored chief exec has caused some anxiety in Apple execs ahead of the much-anticipated launch on June 29th. The massive interest and the immense attention may lead some to be disappointed with the first generation of Apple's iPhone, according to the The New York Times. "The anticipation, which is intense even by Jobsian standards, has led to some quiet, behind-the-scenes anxiety at Apple. Some Apple executives worry privately that expectations for the one-button phones may be too high and that first-generation buyers will end up disappointed." The report, however, indicates that Apple's planned in-the-field software upgrades for the iPhone may give it an edge in a rapidly changing mobile technology environment and that the company will announce a program at its annual developer conference next week to open the iPhone platform to third-party applications.

The report notes that there are skeptics of the consumer device, as the high price will limit the phones' appeal to true believers, the bandwidth or connectivity is slower than many other phones, and lack of a true-keyboard may limit text-intensive business applications.

"It's very media-centric," the Times quotes a director at a handset competitor. Declining to be identified so as to not elicit comparisons with the iPhone, the director continued: "It will hit one sweet spot, but not necessarily all of the sweet spots -- we hope."

Last week at the D5 conference, Jobs touted the software behind the device and said that Apple was looking for ways to open up the iPhone platform to third-party applications, which could spawn an entire new generation of mobile computing. Jobs believed that Apple's Mac OS X, tuned for mobile applications, will allow it stay ahead of its competitors, giving it a five-year lead in the industry and helping it succeed where the Japanese consumer electronics industry failed.

The Times reports that Apple intends to announce at WWDC next week that it will make it possible for developers of small programs written for the Macs to easily convert them to run on the iPhone.




by MacNN Staff

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Comments

  1. Glasspusher

    Joined: Dec 1969

    +1

    oh please oh please

    Please open it up to developers, such as yours truly! I'll port my telescope controller app over so fast...

  1. suhail

    Joined: Dec 1969

    0

    more bs

    "…that expectations for the one-button phones may be too high…"

    One button?! It has 5 buttons, not one.

  1. mgpalma

    Joined: Dec 1969

    0

    It only has one button

    Where are you seeing the other 4?

    http://www.apple.com/iphone/technology/specs.html

  1. chadpengar

    Joined: Dec 1969

    0

    hope so

    a piece of my app will be there so fast (package tracking and notfiication piece)

  1. mr100percent

    Joined: Dec 1969

    0

    5 buttons

    I think he means the multi-touch allows you to use all your fingers on the screen.

  1. Deal

    Joined: Dec 1969

    0

    It's inevitable!

    It will happen. I can't wait to see some great astronomy software ported to it and some good bible reader apps too. Then I can quite carrying a Palm Pilot in my other pocket.

  1. testudo

    Joined: Dec 1969

    0

    huh?

    indicates that Apple's planned in-the-field software upgrades for the iPhone may give it an edge in a rapidly changing mobile technology environment and that the company will announce a program at its annual developer conference next week to open the iPhone platform to third-party applications.

    I'm sorry, but don't other high-end phones update their software too?

  1. chadpengar

    Joined: Dec 1969

    0

    @testudo

    Come on, don't be so stupid. They do not say that the in-the-field SW updates is the key in and of itself, but the stuff that they can add to the phone through the mechanism that will keep them ahead.

    And not all smart phones make it easy to do in the field upgrades. My Nokia N80 can now, through a convoluted PC/Windows only firmware flashing thing that you have to do on your PC and hook to the N80 by a cable...

  1. MacnnGregor

    Joined: Dec 1969

    0

    re testudo

    C'mon testie, that is a weak attack even by your standards. S/W upgrades that can re-map the buttons and functions and phone-apps and everything except memory and screen res - you can't remap Treo keyboards.

    I'm with others here. I have a Palm for only two reasons, astronomy apps and tracking expenses. Give me 3rd party apps on this 3" screen and I will pay the money. I was not really considering the phone when my contract finishes in 6 months, but after seeing those commercials - I'm on board!

  1. msuper69

    Joined: Dec 1969

    0

    lack of a true-keyboard

    That's a good one. Those teeny-weenie little things on phones are "true-keyboards". Give me a break.

    I'm typing on a true-keyboard-on my Mac.

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