apple news/media reports
05/30/2007, 4:35pm, EDT
Wednesday, May 30th
Apple offers 160GB BTO option for Apple TV
Apple today announced that it is offering a new Apple TV build-to-order option with a 160GB hard drive. The new larger hard drive offers four times the storage for up to 200 hours of video, 36,000 songs, 25,000 photos or a combination of each. Apple TV, which delivers content to widescreen TVs and home theater systems, offers HDMI, component video, analog and optical audio ports and uses high-speed AirPort 802.11n Wi-Fi wireless networking to auto-sync content from one computer or stream content from up to five additional computers. Apple TV with a 160GB hard drive will be available tomorrow for a suggested retail price of $400. The company also announced that YouTube for Apple TV will be available as a free software update in mid-June.
Filed under: Apple
,
, 10
,
,
,
,
,

subscribe to comments
for this article
Excellent, they have sunk to new lows of totally ripping folks off, congratulations on the new low!
Adding $100 to the price for an extra 120gb (not 80gb, as you indicate) is not charging $400 for a $40-50 drive.
The base price of the appleTV is $300. The new price is $400. The price difference is approx. $100.
By looking at macsales.com, I can see that a 160GB 2.5" drive costs $167.99. A 80Gb 2.5" drive costs $69.97 (there is no price for a 40GB drive at macsales.com). So the increased cost to apple is approximately $98.02 (in reality lower because there is no middle man profit).
So to summarize, Apple is charging an extra $100 in sticker price but their cost has also gone up by almost $100.
paulc -- is my math wrong?
Apple is actually, for one of the first time I can remember, charging less than I would expect for an upgrade.
This now makes Apple TV quite appealing to me. 160GB for $100 more. I'm in!
Apple should be so ashamed for putting a 40GB drive in it in the first place, that they should sell the bigger drive version cheaper than the other one. That is the only thing that would stop me whining.
I know, keep dreaming, this would cut into the iTMS profit margin.
Where's the BTO ?
That's like calling the 8GB iPod Nano a BTO option_ ---------------------- in other news ---------------------- I agree the 160Gb built in was a good idea [should be $300 though]
they ned to axe the 40Gb option [which they most likely will]
APPLE seems to be taking a cue from SONY with the release of the PS3 when they had the low capcity option and the high capacity option [they stopped selling the low end option in the US]
80GB option ? Did I miss something ?
SRAY - I agree but actually your math is slightly off_
Those are retail prices you are quoting from MacSales_ Apple is buying in bulk and is probably getting the 160GB drives way much cheaper than $168 and in the long run - they've adjusted the new price for the bigger HD accordingly to compensate their profit margin_