updated 02:20 pm EDT, Wed May 23, 2007
Apple vs. sex toy ad
Apple has threatened adult retailer Ann Summers with legal action if the company doesn't pull an advertisement for its $60 'iGasm' sex toy. The iGasm is a small vibrator designed to pulse to the time of any track played on an iPod, and the advertisement in question resembles Apple's silhouette iPod ads with an erotic twist: The darkened image of a female clad only in undergarments is shown against a pink background holding a white oval-shaped device, with cords leading to earbuds as well as her underwear. Apple is demanding that Ann Summers remove all posters or face legal action in court, according to Macworld UK, but thus far the adult-oriented store has left its posters in place.