05/23/2007, 2:20pm, EDT

Wednesday, May 23rd

Apple cries foul over adult advertising

Apple has threatened adult retailer Ann Summers with legal action if the company doesn't pull an advertisement for its $60 'iGasm' sex toy. The iGasm is a small vibrator designed to pulse to the time of any track played on an iPod, and the advertisement in question resembles Apple's silhouette iPod ads with an erotic twist: The darkened image of a female clad only in undergarments is shown against a pink background holding a white oval-shaped device, with cords leading to earbuds as well as her underwear. Apple is demanding that Ann Summers remove all posters or face legal action in court, according to Macworld UK, but thus far the adult-oriented store has left its posters in place.

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climacs

hahaha that's great

05/23, 3:04pm, EDT

Cum on, Apple, don't be such prudes! Think how many iPods could be sold with this new way to use it!

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testudo

Great

05/23, 3:13pm, EDT

Does this mean Apple is claiming copyright on anything with shadows?

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trevj

re. great

05/23, 3:20pm, EDT

Heck no! Only on any product with a pleasurable user experience. ;-)

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nativeNYer

not just about shadows

05/23, 3:36pm, EDT

This isn't just about the use of a shadow image. The ads look exactly like an iPod ad, and Apple does have a right to stop ads like this if the product being advertised is NOT an iPod or an authorized device. Even if it wasn't a sex toy. The fact it IS a sex toy is probably more concerning to Apple. Even though I see this as no big deal, I don't think Apple wants to have that kind of image associated with them. And like it or not, this is America, the land of prudes and religious freaks who seem to think that sex is the work of the devil. So I can kind of understand Apple's concern here.

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tindrum

sex is ok for christians

05/23, 4:14pm, EDT

in fact, in the covenant of marriage, it's encouraged. but outside of marriage, sex is a sin, according to christians. perhaps nativenyer should take the anti-christian invective somewhere else.

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cgkaide

Cool!

05/23, 4:16pm, EDT

Where can I get one for my girlfriend. I'll have to make a special playlist!!

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cgkaide

Sounds like a prude to me

05/23, 4:31pm, EDT

Are you still in high-school or something...?

"in fact, in the covenant of marriage, it's encouraged. but outside of marriage, sex is a sin, according to christians. perhaps nativenyer should take the anti-christian invective somewhere else."

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Sondjata

yawn

05/23, 4:41pm, EDT

If the issue is that of "likeness" then I understand. If it's about sex then..yaaawn.

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tindrum

i'm 41

05/23, 4:42pm, EDT

years old, cgkaide.

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ZinkDifferent

tindrum

05/23, 4:47pm, EDT

How unfortunate, tindrum - 41 years old with the mind of a 12 year old choir boy. Please leave your proselitizing at home, and away from this forum - most of all, you really ought to *understand* your scripture, instead of rote-repeating how your pastor interprets it, moron!

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