apple news/media reports

05/23/2007, 2:20pm, EDT

Wednesday, May 23rd

Apple cries foul over adult advertising

Apple has threatened adult retailer Ann Summers with legal action if the company doesn't pull an advertisement for its $60 'iGasm' sex toy. The iGasm is a small vibrator designed to pulse to the time of any track played on an iPod, and the advertisement in question resembles Apple's silhouette iPod ads with an erotic twist: The darkened image of a female clad only in undergarments is shown against a pink background holding a white oval-shaped device, with cords leading to earbuds as well as her underwear. Apple is demanding that Ann Summers remove all posters or face legal action in court, according to Macworld UK, but thus far the adult-oriented store has left its posters in place.


Filed under: Apple

, , 23comments, del.icio.us, slashdot, digg, buzz


23 comments
Reader Reactions (Please use <i></i> for italic text)

subscribe to comments
for this article




Expand All   Global Settings
hahaha that's great
0
05/23, 3:04pm, EDT
Cum on, Apple, don't be such prudes! Think how many iPods could be sold with this new way to use it!
Fresh-Faced Recruit
Joined Sep 2001
User is offline
Great
0
05/23, 3:13pm, EDT
Does this mean Apple is claiming copyright on anything with shadows?
Fresh-Faced Recruit
Joined Aug 2001
User is offline
re. great
0
05/23, 3:20pm, EDT
Heck no! Only on any product with a pleasurable user experience. ;-)
Fresh-Faced Recruit
Joined Dec 1999
User is offline
not just about shadows
0
05/23, 3:36pm, EDT
This isn't just about the use of a shadow image. The ads look exactly like an iPod ad, and Apple does have a right to stop ads like this if the product being advertised is NOT an iPod or an authorized device. Even if it wasn't a sex toy. The fact it IS a sex toy is probably more concerning to Apple. Even though I see this as no big deal, I don't think Apple wants to have that kind of image associated with them. And like it or not, this is America, the land of prudes and religious freaks who seem to think that sex is the work of the devil. So I can kind of understand Apple's concern here.
Fresh-Faced Recruit
Joined Apr 2005
User is offline
sex is ok for christians
0
05/23, 4:14pm, EDT
in fact, in the covenant of marriage, it's encouraged. but outside of marriage, sex is a sin, according to christians. perhaps nativenyer should take the anti-christian invective somewhere else.
Fresh-Faced Recruit
Joined Apr 2004
User is offline
Cool!
0
05/23, 4:16pm, EDT
Where can I get one for my girlfriend. I'll have to make a special playlist!!
Fresh-Faced Recruit
Joined Jan 2001
User is offline
Sounds like a prude to me
0
05/23, 4:31pm, EDT
Are you still in high-school or something...?

"in fact, in the covenant of marriage, it's encouraged. but outside of marriage, sex is a sin, according to christians. perhaps nativenyer should take the anti-christian invective somewhere else."
Fresh-Faced Recruit
Joined Jan 2001
User is offline
yawn
0
05/23, 4:41pm, EDT
If the issue is that of "likeness" then I understand. If it's about sex then..yaaawn.
Fresh-Faced Recruit
Joined Oct 2000
User is offline
i'm 41
0
05/23, 4:42pm, EDT
years old, cgkaide.
Fresh-Faced Recruit
Joined Apr 2004
User is offline
tindrum
0
05/23, 4:47pm, EDT
How unfortunate, tindrum - 41 years old with the mind of a 12 year old choir boy. Please leave your proselitizing at home, and away from this forum - most of all, you really ought to *understand* your scripture, instead of rote-repeating how your pastor interprets it, moron!
Fresh-Faced Recruit
Joined Jan 2005
User is offline
additional comments:..1..2..Next
Your Comments

In order to post comments: If you are a registered member, please login with your MacNN Forums username and password otherwise please uncheck the checkbox below.


Registered Member?
macnn forums login:

macnn forums password:

Not a member of the MacNN forums? Register now for free.

RSS Feeds

Have the latest content delivered to your desktop via RSS. Use the links below to get access to a specific blog, news, or reviews feed.



  MacNN -all

  MacNN Reviews

  MacNN Podcasts

  iPodNN

  Electronista

  Left Lane News
Want To Sell Your Laptop? Any Condition - receive Top Cash. Get an instant quote. Free shipping www.CashForLaptops.com
Buy from The Apple Store, iTunes.com, Amazon.com, TechDepot, OfficeDepot, Computers4Sure, or donate.