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Apple cries foul over adult advertising

updated 02:20 pm EDT, Wed May 23, 2007

Apple vs. sex toy ad

Apple has threatened adult retailer Ann Summers with legal action if the company doesn't pull an advertisement for its $60 'iGasm' sex toy. The iGasm is a small vibrator designed to pulse to the time of any track played on an iPod, and the advertisement in question resembles Apple's silhouette iPod ads with an erotic twist: The darkened image of a female clad only in undergarments is shown against a pink background holding a white oval-shaped device, with cords leading to earbuds as well as her underwear. Apple is demanding that Ann Summers remove all posters or face legal action in court, according to Macworld UK, but thus far the adult-oriented store has left its posters in place.




by MacNN Staff

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Comments

  1. climacs

    Joined: Dec 1969

    0

    hahaha that's great

    c** on, Apple, don't be such prudes! Think how many iPods could be sold with this new way to use it!

  1. testudo

    Joined: Dec 1969

    0

    Great

    Does this mean Apple is claiming copyright on anything with shadows?

  1. trevj

    Joined: Dec 1969

    0

    re. great

    Heck no! Only on any product with a pleasurable user experience. ;-)

  1. nativeNYer

    Joined: Dec 1969

    0

    not just about shadows

    This isn't just about the use of a shadow image. The ads look exactly like an iPod ad, and Apple does have a right to stop ads like this if the product being advertised is NOT an iPod or an authorized device. Even if it wasn't a s** toy. The fact it IS a s** toy is probably more concerning to Apple. Even though I see this as no big deal, I don't think Apple wants to have that kind of image associated with them. And like it or not, this is America, the land of prudes and religious freaks who seem to think that s** is the work of the devil. So I can kind of understand Apple's concern here.

  1. tindrum

    Joined: Dec 1969

    0

    s** is ok for christians

    in fact, in the covenant of marriage, it's encouraged. but outside of marriage, s** is a sin, according to christians. perhaps nativenyer should take the anti-christian invective somewhere else.

  1. cgkaide

    Joined: Dec 1969

    0

    Cool!

    Where can I get one for my girlfriend. I'll have to make a special playlist!!

  1. cgkaide

    Joined: Dec 1969

    0

    Sounds like a prude to me

    Are you still in high-school or something...?

    "in fact, in the covenant of marriage, it's encouraged. but outside of marriage, s** is a sin, according to christians. perhaps nativenyer should take the anti-christian invective somewhere else."

  1. Sondjata

    Joined: Dec 1969

    0

    yawn

    If the issue is that of "likeness" then I understand. If it's about s** then..yaaawn.

  1. tindrum

    Joined: Dec 1969

    0

    i'm 41

    years old, cgkaide.

  1. ZinkDifferent

    Joined: Dec 1969

    0

    tindrum

    How unfortunate, tindrum - 41 years old with the mind of a 12 year old choir boy. Please leave your proselitizing at home, and away from this forum - most of all, you really ought to *understand* your scripture, instead of rote-repeating how your pastor interprets it, moron!

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