education
05/18/2007, 12:45pm, EDT
Friday, May 18th
Apple launches education recycling program
Apple has launched a new recycling program for educational institutions looking to get rid of old equipment in its ongoing effort to become a "greener" Apple. The company is offering schools ranging from K-12 to Universities the chance to dispose of old computers from any manufacturer along with associated peripherals at no cost, and requires no purchase to participate in the program. Apple imposes no limit on the number of systems to recycle, but asks that schools register between May 10th and June 30th of this year. Educational centers must have all products to be recycled collected by June 31st, according to Apple, and must recycle a minimum of 25 systems. Schools can sign up by accessing a specific link on the company's website.
Apple also guarantees data safety by assuring schools that 100 percent of its recycling is done domestically within the U.S., and that all asset tags or other identifying marks are completely removed. The Cupertino-based company grinds all hard drives into "confetti-sized" pieces to ensure data remains secure.
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Greenpeace's main beef with Apple was that Apple is a secretive company and did not want to be transparent about its environmental efforts. In that regard, Greenpeace can probably claim a victory as Apple is being more open now.
I guess the flavor-of-the-month, knee-jerk corporate apologists, neo-con geeks were wrong. Greenpeace used appropriate and benign pr to put pressure on shareholders and management to open things up a bit. And guess what? Apple didn't go out of business and communism didn't take over the country when companies take on some responsibility.
It is good to criticize GP and other orgs for their philosophy and tactics sometimes, but I wonder how many who whined about them, will now be brave enough to admit they over-reacted in the way they assumed GP over-reacted?
"30 days has September, April, June & November..."
Greenpeace only graded companies on their "public commitments," what they said they were going to do, not on what they were doing now.
Actions speak louder than words, and Apple found that they were far ahead of the competition at putting things into actual practice.
Greenpeace had NOTHING to do with the decision to expand their recycling program.