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Apple, AT&T to sell iPhone at 2000 stores

updated 12:40 pm EDT, Fri May 18, 2007

2,000 shops to sell iPhone


Apple revealed in a meeting with Bear Stearns analyst Andrew Neff that customers will be able to purchase the company's forthcoming iPhone at 2,000 retail locations after the device launches in late June. Apple's retail chief Ron Johnson and the director of Mac product marketing Tom Boger told Neff that those locations would consist only of Apple and AT&T retail stores, according to AppleInsider. "Apple affirmed its goal of June release for iPhone and expressed confidence in meeting its target of 10 million unit shipments in 2008 given iPhone's superior user experience, which Apple referred to as 'transformational,'" the analyst wrote. Neff added that Apple is focusing on making its iPhone stand out from the cellular phone crows by improving all areas of the user experience, including those at the sales counter.


by MacNN Staff

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  1. chas_m

    Fresh-Faced Recruit

    Joined: Aug 2001

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    05/18, 12:49pm | report spam | Reply |

    e****

    The cell phone industry is about to get the major e**** it has needed for a long, long time. Heh heh heh.

    Can't wait to own one of thse things.

  1. JimmyLib

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    Joined: Nov 2006

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    05/18, 01:06pm | report spam | Reply |

    sales channel expectation

    ....that comes out to each location selling almost 14 iPhones per day for the next year inorder for Apple to hit the 10mil mark. And if thats just US sales locations I think the 10 Mil mark is a VERY conservitative number.

  1. zac4mac

    Mac Elite

    Joined: Oct 1999

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    05/18, 02:13pm | report spam | Reply |

    math?

    Let's see - (10,000,000/2000)/(365+180)= ~9 tough sales mark... one per hour - doable by the end of 2008.

    Z

  1. testudo

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    05/18, 02:44pm | report spam | Reply |

    Conservative?

    I'm sorry, are you implying that 14 phones per day per location is a reasonable number in order to sell 10 million by 2009? That seems an awful lot to me (esp. once you get past the first wave).

    And does this actually mean apple will have at least 2000 of these things for sale the first day? That would be a surprise!

  1. Terrin

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    Joined: Jan 2006

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    05/18, 05:37pm | report spam | Reply |

    Apple will make the mark

    I suspect Apple and ATT will sell the phones online as well. Moreover, nothing is stopping Apple from adding vendors down the line.

  1. Luke MacWalker

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    Joined: Dec 2005

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    05/18, 08:37pm | report spam | Reply |

    Re: surprise

    "And does this actually mean apple will have at least 2000 of these things for sale the first day? That would be a surprise!"

    Actually, I would be very surprised if Apple had not more than 2000 units for sale the first day. I would not be surprised either if they can't get enough initially, but 2000 is really not that many...

  1. Lastof

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    05/18, 09:30pm | report spam | Reply |

    The ten million phones

    It should be noted that the target was for ten million phones WORLDWIDE, where as these are just the US retail locations.

    With a launch in Europe by the end of the year, and, supposedly more in other parts of the world coming early next year (according to the Macworld keynote), they will have many more that 2000 locations by the time they aim to hit that sales target.

  1. Fast iBook

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    Joined: Mar 2003

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    05/19, 08:24pm | report spam | Reply |

    All i know...

    All i know, is that i want one for my lady and i the first week.

  1. MacHeadChef

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    Joined: Oct 2006

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    05/20, 02:31am | report spam | Reply |

    Cingular is bad

    I love the iPhone and want to buy one, but I won't be signing up with Cingular (AT&T). If Apple only went to Verizon or Sprint then I would buy one. Everyone knows Cingular is the worst out of all the cellphone providers.

  1. LouZer

    Fresh-Faced Recruit

    Joined: Nov 2000

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    05/20, 03:12pm | report spam | Reply |

    Re: apple will make the m

    I suspect Apple and ATT will sell the phones online as well. Moreover, nothing is stopping Apple from adding vendors down the line.

    Well, I could think of one thing, the nice exclusive 5 year contract they signed with cingular.

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