Apple, AT&T to sell iPhone at 2000 stores
updated 12:40 pm EDT, Fri May 18, 2007
2,000 shops to sell iPhone
Apple revealed in a meeting with Bear Stearns analyst Andrew Neff that customers will be able to purchase the company's forthcoming iPhone at 2,000 retail locations after the device launches in late June. Apple's retail chief Ron Johnson and the director of Mac product marketing Tom Boger told Neff that those locations would consist only of Apple and AT&T retail stores, according to AppleInsider. "Apple affirmed its goal of June release for iPhone and expressed confidence in meeting its target of 10 million unit shipments in 2008 given iPhone's superior user experience, which Apple referred to as 'transformational,'" the analyst wrote. Neff added that Apple is focusing on making its iPhone stand out from the cellular phone crows by improving all areas of the user experience, including those at the sales counter.
e****
05/18, 12:49pm reply
The cell phone industry is about to get the major e**** it has needed for a long, long time. Heh heh heh.
Can't wait to own one of thse things.
chas_m
Fresh-Faced Recruit
Joined: Aug 2001
sales channel expectation
05/18, 01:06pm reply
....that comes out to each location selling almost 14 iPhones per day for the next year inorder for Apple to hit the 10mil mark. And if thats just US sales locations I think the 10 Mil mark is a VERY conservitative number.
JimmyLib
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Joined: Nov 2006
math?
05/18, 02:13pm reply
Let's see - (10,000,000/2000)/(365+180)= ~9 tough sales mark... one per hour - doable by the end of 2008.
Z
zac4mac
Senior User
Joined: Oct 1999
Conservative?
05/18, 02:44pm reply
I'm sorry, are you implying that 14 phones per day per location is a reasonable number in order to sell 10 million by 2009? That seems an awful lot to me (esp. once you get past the first wave).
And does this actually mean apple will have at least 2000 of these things for sale the first day? That would be a surprise!
testudo
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Joined: Aug 2001
Apple will make the mark
05/18, 05:37pm reply
I suspect Apple and ATT will sell the phones online as well. Moreover, nothing is stopping Apple from adding vendors down the line.
Terrin
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Joined: Jan 2006
Re: surprise
05/18, 08:37pm reply
"And does this actually mean apple will have at least 2000 of these things for sale the first day? That would be a surprise!"
Actually, I would be very surprised if Apple had not more than 2000 units for sale the first day. I would not be surprised either if they can't get enough initially, but 2000 is really not that many...
Luke MacWalker
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Joined: Dec 2005
The ten million phones
05/18, 09:30pm reply
It should be noted that the target was for ten million phones WORLDWIDE, where as these are just the US retail locations.
With a launch in Europe by the end of the year, and, supposedly more in other parts of the world coming early next year (according to the Macworld keynote), they will have many more that 2000 locations by the time they aim to hit that sales target.
Lastof
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Joined: Jan 2006
All i know...
05/19, 08:24pm reply
All i know, is that i want one for my lady and i the first week.
Fast iBook
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Joined: Mar 2003
Cingular is bad
05/20, 02:31am reply
I love the iPhone and want to buy one, but I won't be signing up with Cingular (AT&T). If Apple only went to Verizon or Sprint then I would buy one. Everyone knows Cingular is the worst out of all the cellphone providers.
MacHeadChef
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Joined: Oct 2006
Re: apple will make the m
05/20, 03:12pm reply
I suspect Apple and ATT will sell the phones online as well. Moreover, nothing is stopping Apple from adding vendors down the line.
Well, I could think of one thing, the nice exclusive 5 year contract they signed with cingular.
LouZer
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Joined: Nov 2000