updated 09:40 am EDT, Wed May 16, 2007
Sling Resells Internet
Sling Media will enter the Internet access business by reselling it to Slingbox users, the company revealed late yesterday. CEO Blake Krikorian indicated that his company would turn over existing broadband access so that users could temporarily boost speed through software, allowing for a better streaming experience to a computer or smartphone. The strategy would begin with Boston provider GetConnected, though Sling would not elaborate on pricing or the specially enhanced speeds.
The company should also begin selling ads on its Clip+Sling service when it leaves beta in the summer, Krikorian said. The revenue would help add special content to live shows for Sling users clipping and posting videos on the web, such as statistics for a sports match. Discussions were already taking place, though no sponsors were named in the announcement.