digital music/video
05/14/2007, 1:50pm, EDT
Monday, May 14th
Study: no future for iTunes videos
Online video vendors such as Apple's iTunes Store are likely to see sales peaks this year, according to one study, but that growth will taper off next year if consumers don't start paying for online videos in droves. Forrester Research expects sales of movies and TV shows to almost triple to almost $280 million this year from almost $100 million last year, according to Reuters. "In the video space, iTunes is just a temporary flash while consumers wait for better ways to get video. They're already coming," said Forrester Research analyst James McQuivey who authored the study. McQuivey also called the paid download video market a "dead end," according to the report, and estimates that sales growth is not likely to triple or even double in 2008 and beyond. "Free is going to win," said McQuivey.
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Other story tags: digital music/video
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*rolling eyes*
The only way to support online video in the long run is ad sponsored video. The consumer will pay by watching videos with ads or pay by an upfront fee for video without ads. Most will sit through the ads for the convenience of watching on demand over paying fees upfront.
The fact are for most people 5-10 minutes is all the time anyone is going to spend watching a video. IF you are going to wathc something that is longer and more of an emersive experience you will want to watch that on your 720p + tv and the last time i checked you tube does not look very good at 720p...
This guy is just John C Dvorak'ing iTunes video...
http://www.ipodnn.com/articles/06/12/11/digital.music.plummeting/
http://www.ipodnn.com/articles/06/12/14/comscore.itunes.steady/