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Apple seizes 9.9% of U.S. retail laptop sales

updated 10:55 am EDT, Fri May 11, 2007

Apple laptop sales


Apple notebook retail sales in the month of March reached 9.9 percent in the U.S. even as the company's desktop Mac retail sales ranked fifth overall with 7.7 percent of sales, according to Bloomberg. The Cupertino-based company likely increased sales via its "Get a Mac" ad campaign alongside new Intel-based Macs that can run Microsoft Windows via Boot Camp beta software. Apple reported during its quarterly financial results in April that half of customers who purchase Macs from its retail stores had not previously owned a Mac, and that its retail efforts were much more lucrative than anticipated. Apple's retail laptop share beat out Compaq (which garnered 8.5 percent of sales in March) but still trails Gateway, which accounted for 13 percent of notebooks sold.


by MacNN Staff

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  1. climacs

    Fresh-Faced Recruit

    Joined: Sep 2001

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    05/11, 11:05am | report spam | Reply |

    lots of good news

    and it will get even better when iPhone debuts next month!

    go AAPL go!

  1. walafrid

    Fresh-Faced Recruit

    Joined: Feb 2007

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    05/11, 11:24am | report spam | Reply |

    Am I stating the obvious

    Maybe, but put those laptop figures another way, and that means 1 in every 10 laptops sold in the US was an Apple!

  1. ClevelandAdv

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    Joined: Jul 2004

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    05/11, 11:53am | report spam | Reply |

    Vista shmista

    This in the face of the big Visat push from MS was supposed to cause a big decline in Mac share. Just wait until schools sales start to kick into gear. Mac share will hit 10% of total US sales.

  1. doemel

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    Joined: Jul 2006

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    05/11, 12:04pm | report spam | Reply |

    more like 5%

    OK, the comments above don't take into account that this is retail sales only. Dell and HP sell a lot more through their own channel so the real figure is probably more in the ballpark of 5%. Still OK though. Growth is not always a goal. Look at the Mac platform today: What are we missing out? Not much, especially since we can easily fit the missing pieces with our recent hardware using Bootcamp, Parallels etc. We don't want all those Windows dorks to switch to Mac. That would be very uncool.

  1. Glasspusher

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    Joined: Oct 2000

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    05/11, 12:31pm | report spam | Reply |

    gateway? Compaq?

    I thought HP bought compaq? Also, I haven't seen anyone with a Gateway laptop in a long time. Are they invisible? I sure see a lot of macbooks. Hard to believe Gateway is still in business.

  1. zl9600

    Forum Regular

    Joined: Oct 2003

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    05/11, 12:55pm | report spam | Reply |

    HP still uses compaq

    The Compaq brand is still alive, but yes they are owned by HP.

  1. vasic

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    Joined: May 2005

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    05/11, 01:18pm | report spam | Reply |

    no Apple Store data

    The survey doesn't include Apple's retail data at all either. It only includes brick&mortar sales; no online, catalogue, price clubs or similar. Apple doesn't break down their online and retail numbers, so none were included. Apple claimed that their retail effort represents more than a third of their revenue.

    On the other hand, since Dell is not even represented (online/mail order only), numbers are quite meaningless.

    Still, even if it IS 10%, it will continue to grow even faster, once Vista rush is gone. Next school year, I'm confident one in 8 laptops will have the apple logo on the lid.

  1. manleycreative

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    Joined: Sep 2005

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    05/11, 02:11pm | report spam | Reply |

    Next Get a Mac commercial

    Mac: Hi, I'm a Mac

    PC: And I'm a PC

    Mac: Hey PC what are you doing?

    PC: Oh I'm hemorrhaging money (dollar bills floating out of PC's pockets.) Wait, why is the money floating over to you?

    Mac: Oh, well you know Apple just gained 9% of the lapton market.

    PC: I, I, oh dear…

    Mac: PC what's happening?

    PC: I think I'm about to pass out. Call a doctor…umph!

  1. UberFu

    Fresh-Faced Recruit

    Joined: Oct 2002

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    05/11, 04:19pm | report spam | Reply |

    re: no Apple Store data

    "...once Vista rush is gone..."

    Um - I'm surrounded by PC folks throughout the building I work in_ Let's say 90% of the folks around me are running Winodws_ I know of maybe 5 or 6 out of 200+ folks that have switched over to Vista_ Everyone else is still on XP_

    Diehard IT guys I've known for years are cautioning against switching to Vista_

    HP [hewlett-packard] has sent out a company wide message about NOT transitioning to Vista at this time_

    Several Government Agenies [FDOT] have made statements in regards to NOT migrating to Vista at this time_

    So who's rushing to Vista ? The employees of DELL and Microsoft ?

  1. climacs

    Fresh-Faced Recruit

    Joined: Sep 2001

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    05/11, 05:04pm | report spam | Reply |

    Only people with Vista

    are likely those buying new computers with it pre-loaded.

    If MS is counting on people to VOLUNTARILY upgrade to Vista... I think they are going to be very disappointed.

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