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Motorola braces for iPhone with new models

updated 08:50 am EDT, Thu May 10, 2007

Moto Braces for iPhone

Motorola is preparing itself for the iPhone through new hardware, company CEO Ed Zander said at a conference yesterday. The executive claimed that much of Motorola's cellphone strategy is shifting towards Internet access and media playback, and that the company would announce a high-end phone at a European event next week that would reinforce the firm's position against Apple.

"This [phone] has unbelievable video capability. It's a media monster," Zander said.

The phone will reportedly have an SD card slot for storing media, though the CEO didn't explain whether it might be the more common microSD format used for cellphones. Zander also declined providing other details, such as the device's possible use of the third-generation Interent access increasingly prevalent in Europe but absent for the initial iPhone.

Nonetheless, the company leader explained that phones such as these meant that Apple would have to react to Motorola's strategy, rather than force a change. Motorola was already heavily invested in making phones increasingly relevant outside of calling alone, he said.

"I think it's going to, in some cases, reinforce what we have been trying to do and are doing with the mobile Internet," he added.

Motorola has nevertheless seen a reversal of fortunes in recent years that may prove daunting for its success versus the iPhone, having seen the popularity of its iconic RAZR phone and its brand fade since a peak in 2004. The company also turned a $181 million loss in its latest quarter compared to a significant profit a year ago.

Apple, in turn, has effectively abandoned the ill-fated ROKR iTunes phone co-developed with Motorola, opting instead to release its own device which in early estimates is anticipated to thrive upon its release.

by MacNN Staff




  1. Feathers

    Joined: Dec 1969


    we have something too!

    It's remarkable how in one breath the mainstream mobile phone industry dismisses the iPhone and yet simultaneously they are all declaring that they have something similar or better on the way. This begs the question as to why they didn't benefit their customers with such wonderful devices sooner? Such "me too" reactions sound positively childish and something less than credible.

  1. exca1ibur

    Joined: Dec 1969


    I know what you mean...

    ...and they wonder why Apple is so secretive on releasing products and has so many patents filed on every thing they do.

  1. UberFu

    Joined: Dec 1969



    it is a constant typical trend of every "industry" that Apple involves itself with_

    These companies go thru the paces saying they are innovative and pushing the technology at [what at the time seems like] a fast pace - to them_

    Then Apple puts it's toe into the water and swirls it around a little_ Then decides that they can do it too_ Only better_ 'Cause wait !! The folks in Cupertino actually have brains and [there's more] they actually USE THEM_

    Look what happened with the iMac in 1998_

    Look what happened with the iPod in 2001_

    I don't agree with Jobs that the iPhone is as revolutionary as their former New Product Intros - but all the same - I'm looking forward to things such as the downloadable voice mail that I can access in any manner I want_

    But in any event - there's that "Prada" phone that one company is rushing to market so that they can say they had an Apple copycat product out before Apple did so Apple is the copycat_

    There's some Indonesian company actually blatently "plagerizing" the iPhone as much as they can possibly get away with_

    And so on_

    My only thought on ALL of this is - WHATEVER !!

    The modern world would recess into the dark ages if Apple ever disappears_

    So here's to Apple putting up with copycats for another 40 years_

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