updated 10:15 am EDT, Wed May 9, 2007
Apple retail revolution
Apple retail stores are revolutionizing the Manhattan shopping experience, according to one report. The Cupertino-based company's SoHo store was followed by the grand opening of its Fifth Avenue location marked by a great glass cube, and plans for a third store are already underway in the Meatpacking District. "Apple went to a billion faster than any other retailer in history, starting from a standing start," said retail consultant Howard Davidowitz. "Apple is the highest volume-per-square-foot retailer in the United States of America. It's like a homerun." Apple stores look and feel less like retail shops and more like lounges with plenty of activities to entertain guests, and most stores offer training sessions alongside other events to keep foot traffic high, according to Resident. Dell recently opened its own retail store in an attempt to echo Apple's success, achieving mixed results after opening the store last year.